What is a Target Market? Episode #9

March 20, 2014

What is a Target Market?

  • Are you hitting the bull’s eye?
  • Are you specific on who you want
  • your ideal customer to be?
  • What is their age?
  • What is their income, profession?
  • Are you missing the target because you are trying to sell the way you purchase and they can’t relate?
  • What’s your plan to get to get to your target?
  • Are you using your partners in a good way to get there?

This week’s question:

You have 2 lead sources

Lead source A you receive 20 leads you close 25% each lead cost 100.00 your net profit is $500.00 per sale.

Lead Source B you receive 10 lead each lead cost you $200.00 you close 60% your net profit per sale is $450.00

Do you keep both sources or get rid of one and put more money into one another. Why do you do what you are going to do?

Leave us your thoughts.

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