The Good, The BAD and the Boring – Contractor Marketing Podcast Episode #2

February 7, 2014

This one is about the types of bad contractor marketing pieces what to look for and what not to do. We are going to talk about bad marketing and what a bad marketing piece really looks like.

Bad contractor marketing makes no real compelling offer to the consumer. We talk about the proper and improper place to put your to put your information, your logo.

Why cluttered ads get glossed over by the consumer. And why cluttered ads don’t bring you the return you would like.

Why in your marketing dollar amounts in savings are more effective than percentages.

We discuss why some discounts actually can scare the potential customer away. Why some postcards pull better than others even with the same content on them.

Examples of BAD marketing download

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