For today’s podcast we will be talking with  Pat Morlando. Pat’s been in the business for over 20 years. He was also a sub constructor. In reality you have to be in your toes because you have 2 customers, everything in your business translates in your business. No one knows the food industry like Pat Morlando. Now the extensive experience he had helps him with his current business. He provides quality experience and service towards his customer and to his staff as well. They have over 450 employees and extends to 5 states. It’s all about the service industry now. In today’s market, in every level, they want to understand the vision but also match the personality of the client. If every one of those pieces, the vision of the client will be gone. In each market you have 2 customers, and each should be treated equally and as important.

Meet or beat the expectations of the clients is a must. For Pat, they hire the attitude and train the skill. Product is the product. If you don’t provide good service it won’t be a good product. It will just be so-so for the customers which may not be good. In the party business, they need someone who is very outgoing. For the most part, they will be trained their way. In most industries, it’s getting harder and harder to find qualified employees. Matching an event personality with staff personality ensures that success. The vision has to become the reality.

They have systematically grown every year. As a business owner, no matter what happens you need to have profit. The challenging things as far as the programs they have has been, needing an employee that fits the needs of the target market they have. Finding the individual that fits the needs of the company is going to be tough but with the training program this helped the company earn more.

Creating an image, going in prepared just like solving the problem before going there. This is something that they represent towards the market that are targeting and servicing. The whole outcome is to make sure that the company invests on their employees because they are hiring for the future. If the employee is not an asset they are not good for the company. Because if not then they are not valuable to you, to the company and to the customers. The company has the ability to put them to work but if the employee is not able to meet the expectations of the company then they have placed that opportunity to the wrong people.

Reaffirm the commitment to make every effort to accelerate the achievement of the company so to be able to match the vision, to develop the goals. This is to also deepen the relationship of the owner to their employees. It’s about the customer’s the bottom line. It reflects on Pat’s company. “Servicing the hospitality industry is not only our Mission, but our Passion!” this is the motto they have and you can also see this in their website.

They have franchised their companies, and what they’re looking for was group of business that they love what they want. Enjoying their team. Expand their branch nationwide. It’s a good business opportunity.

You may visit this website to know more details about Steve Smith:

http://www.enjoyyourparty.com

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Culture what is it, does your business have one? Gerald J. Leonard understands the challenges that business owners face as they struggle with culture confusion, too many number one priorities, lacking consensus among key leaders and misalignment of their mission, vision, and values.

 He is an international expert on the topics of Developing a Culture That Works, Strategy Implementation, and Project Portfolio Management and is also a professional bassist. He is the author of Culture Is The Bass: 7 Principles for Developing A Culture That Works and has an upcoming book, Symphonic Culture: Unify, Strategize, and Execute Collectively for Optimum Results

Culture is the intangible and almost emotional connection that people have with a company or family or organization. Gerald thinks culture is the foundation of the place where you get great music baselines. It creates a framework of the bass and it’s like the physical bond that all other women who have similar cultures. It has different cultures that propelled people away from each other. Each influences our perspective and it also causes the characters of the organization.

VISSION: Every business, every organization, every family and every individual has created. Has some form a culture of how they are living. It really boils down to their overall vision for their life.

VALUES: This is how they live now and they are made here which creates this culture. A culture that is pleasant, exciting, fun, and serving helpful art that can be one that’s very toxic but everyone has. And sometimes, people are not sure how they develop them.

MISSION: If people have a business, they should want to have an organization that they want to grow. Having people that will be loyal to them consistently. Meaning having a positive attitude of employees which relates to the culture of the company.

The key learning here is discipline. People need to have a clear vision or a clear track of where they want to go. They need to look those three things. People have to step back and visualize “What do we want our culture to be?”.

 One way to do that has the business owners ask their customers since they know their clients and what they want. These questions will be your core values which are going to help business owners implement into their system, whether it’s integrity whether it’s customer service first, whether it’s excellence in each branch certifications, these are the things that customers admire and what business owners will have to live for.

At times it does call for some challenging times where business owners have people on their team that doesn’t realize they don’t live according to these, sadly they would need part ways with these set of people in order to maintain the vision, values, and mission that they have for their company.

 Critical decisions are made because everything needs to be aligned to really make a difference. A good company culture takes work to build an anchor for a long-term sustainable business.

In terms of hiring, a company needs to be able to hire people that  fit into their culture. Meaning they could already see that the person is able to transform after developing the skills they have and understanding the story behind the company. They understand the vision, the values that the owner has for the company. It doesn’t have to be complicated, each of them should be able to share their best practices.

 The proper mindset to be able to do the job. Because companies want to be set by people who can tough it out but at the same time will always have the same mentality in understanding the main vision and values of the company. And that is their accountability.

It’s very important for each person to be able to hold the core values and criteria of the company because then they truly understand the culture of whom they are working for and what the company can do for them in return. And that’s what a good business is.

You may visit this website for more details about Gerald J. Leonard:

http://geraldjleonard.com/

AMAZON: https://www.amazon.com/Gerald-J.-Leonard/e/B01IQW616A

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download. 

4 Hot Marketing Strategies That Can Flood Your Business with Customers 

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet. 

Our sponsors  

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money  

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb  

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/