Did you get your copy of “4 Hot Marketing Strategies That Can Flood Your Business With Customers”? Get it at http://ContractorsSecretWeapon.com now!

More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com

More information on Dave Negri can be found here: http://EliteHomeSVS.com

Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more.

We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business.

We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Did you get your copy of “4 Hot Marketing Strategies That Can Flood Your Business With Customers”? Get it at http://ContractorsSecretWeapon.com now!

More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com

More information on Dave Negri can be found here: http://EliteHomeSVS.com

Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more.

We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business.

We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

For our podcast, our unique guest with us Dave Fuller, Dave is going to show you how o earn more and worry less . He has an MBA. He’s a Certified Professional Business Coach and the author of book. Profit Yourself Healthy. He has over 30 years of business experience owning and running his own business that included 30 staff and doing millions of dollars each year.  Dave knows what it’s like to struggle in business and knows how to make Healthy Profits. Dave’s mission is to help business owners who are having difficulties get to a point where they regain their confidence and profitability. He loves helping people EARN MORE MONEY and WORRY LESS.

What Is the relationship between profits in our help as business owners? Something happens to our body when one had experienced a traumatic event at one point of their life. It releases chemicals and all the adrenalines in it. The fatigue follows and then we all become tired. As a business owner, a lot of things can go wrong, you might not be able to pay your bills on time, your staff will get worried about whether they’ll be paid or not, my bank calls me on a weekly basis, this kind of stress takes place when they experience this kind of trauma. This affect us in a number of ways. Our energy levels go up and down throughout the days. It affects our moods, affects our relationships as a result. When our businesses are not working for us it gives the business owner a huge chronic stress.

What we need to do is to focus on the key areas to turn your business up. Truth of the matter is according to the National Federation of the Independent Business, 60% of the businesses are not profitable and 40% of the businesses are doing great. They’re making good money for their owners. Thirty percent are marginally profitable, and 29% are never going to be profitable since day one. The marginally profitable ones are the ones where the owners are making a little bit of money but the truth is they are going to earn much more money if they’re working for somebody else with a lot less stress.  If we can make our business profitable then we can lower the stress. Put a system in place in our businesses to keep our staff accountable, to keep things working the way we want it to. Have trainings for our staff to keep the clarity as to where the business is going, and setting proper expectation will cut down a lot of stress.

To reduce the stress level, here are 7 key areas that they can focus on:

  1. Current customers: Focus on them, because most of our works comes from repeat business. A lot of time our prospect customers are treated better not on the current customers. If we can focus and understand our current customers better and develop that relationship with them we can get a lot of work.
  2. Pass customers: Figuring out why our pass customer left, we can stop the same situation to happen. We need to go back, reach out to them and flourish that relationship again. Get them and have them back as current customers again.
  3. Prospect customers: Treat them as to how you treat your current and pass customers. It’s really deepening the relationship, engage with them because you want your prospect customers to become your repeat customers.
  4. Conversion Rates: The number of people that have seen and gone to your website.
  5. Average Sales: Each business has their own average sales. Total of sales in a particular period divided by the number of customers. Know how to increase your average of sales.
  6. Margin: Difference between what we are selling our product for and the actual cost. Business owners need to know what their margin is, this will be an additional money for them. There are 2 ways to increase it: Business owners need to negotiate better with each supplier for better pricing. Every percent means that money will go to your pocket. We still need to make sure that quality is still good.
  7. Increase our prices
  8. Reduce our cost
  9. Reducing Expenses: Ask your staff where you are losing your money. If they understand that the business is marginal, your staff will be contributing or figure it out. Because your employees want to make sure that their jobs are safe. Do trainings, have bonus systems, start sharing information to your staff. Because by doing this you have good employees and when you have that kind of staff they’ll be able to help you reduce your expenses.

With all these, when we have our business with a great cash flow, it will make a big difference. You will have your business turn up positively and will become profitable.

You may check out this contact information to get to know more details about Dave Fuller:

http://www.profityourselfhealthy.com
http://www.profityourselfhealthy.com/free

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

For our podcast, our fun guest is going to help you make more money and show you how money is made in the back office . We have Randal De Hart, with Fast and Easy Accounting. He’s the co-founder of the Business Consulting and Accounting Agency, and a specialized in providing back office services for construction companys. They provide book keeping services, invoicing, payment applications, preparation payroll processing, prevailing wage, monthly realtor, tax reports for construction companies. They’re located in Washington State but they handle companies all over the states. One of their mottos is: “WE REMOVE YOUR CONTRUCTOR PAPERWORK FRUSTRATIONS.” 

Way back ‘92,’93 its very obvious that there’s a huge difference between construction accounting and regular accounting. All accounting uses the same equation which is the 3 O’S.

  1. The first O is the assets, as a constructor, what do you OWN?
  2. The second O is the liability. What do you OWE?
  3. The third O is Equity. What’s left OVER?

Any constructor would understand this.

Regular Accounting: roughly 80% of all accounting for business the world and is concerned with the basic financial reports which are used for preparing annual tax returns and some rudimentary management decisions:

  1. Sales– income
  2. Cost of GoodsSold – resell of the sales; 4 lines; LMOS
  3. Gross Profit Margin – sales minus cost of goods sold gives us gross profit margin.
  4. Expenses– Overhead required to maintain business operations; gross profit minus expenses gives us Net Profit. 

Construction Accounting Is Roughly 15% Of All Accounting and Accounting with manufacturing making up roughly 5%. So, it is given very little attention in schools, colleges and universities.

  1. Labor – what you buy to pay for your employees; taxes and overhead;
  2. Material
  3. Other – permits; cellphones, fuels and gas;
  4. Sub-constructor

Every business owner needs 3 basic report:

  1. CASH = Cash on hand
  2. PROFIT = Profit and Loss Report
  3. EQUITY = Balance Sheet Report; explanation as to why profit is high; explains real money structure

Accounting is history. Forecasting in economics is all future. In construction accounting you pull up all the report in our Quickbooks files; this explains that 80% of your profit comes from the 20% of your customer.  If you pull up Job Profitability Report, the top 20% typically don’t complain a lot. Then going to a little bit of demographic and start taking a list which we call the persona of who is that person. Once the constructor already has that picture, he now has to go to the marketing, and markets through that persona. Going through this strategy, he was able to level up his income. The good personality you have and the setup you will have makes a good set up.

You may check out this contact information to get to know more details about Randal De Hart:

http://www.fasteasyaccounting.com

PHONE: 206-361-3950

EMAIL: info@fasteasyaccounting.com

http://www.fasteasyaccounting.com/caa – visit this website for the academy

http://www.fasteasyaccounting.com/podcastbonus visit this website for free bonus and KPI review

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/