For today’s podcast we will be talking with  Pat Morlando. Pat’s been in the business for over 20 years. He was also a sub constructor. In reality you have to be in your toes because you have 2 customers, everything in your business translates in your business. No one knows the food industry like Pat Morlando. Now the extensive experience he had helps him with his current business. He provides quality experience and service towards his customer and to his staff as well. They have over 450 employees and extends to 5 states. It’s all about the service industry now. In today’s market, in every level, they want to understand the vision but also match the personality of the client. If every one of those pieces, the vision of the client will be gone. In each market you have 2 customers, and each should be treated equally and as important.

Meet or beat the expectations of the clients is a must. For Pat, they hire the attitude and train the skill. Product is the product. If you don’t provide good service it won’t be a good product. It will just be so-so for the customers which may not be good. In the party business, they need someone who is very outgoing. For the most part, they will be trained their way. In most industries, it’s getting harder and harder to find qualified employees. Matching an event personality with staff personality ensures that success. The vision has to become the reality.

They have systematically grown every year. As a business owner, no matter what happens you need to have profit. The challenging things as far as the programs they have has been, needing an employee that fits the needs of the target market they have. Finding the individual that fits the needs of the company is going to be tough but with the training program this helped the company earn more.

Creating an image, going in prepared just like solving the problem before going there. This is something that they represent towards the market that are targeting and servicing. The whole outcome is to make sure that the company invests on their employees because they are hiring for the future. If the employee is not an asset they are not good for the company. Because if not then they are not valuable to you, to the company and to the customers. The company has the ability to put them to work but if the employee is not able to meet the expectations of the company then they have placed that opportunity to the wrong people.

Reaffirm the commitment to make every effort to accelerate the achievement of the company so to be able to match the vision, to develop the goals. This is to also deepen the relationship of the owner to their employees. It’s about the customer’s the bottom line. It reflects on Pat’s company. “Servicing the hospitality industry is not only our Mission, but our Passion!” this is the motto they have and you can also see this in their website.

They have franchised their companies, and what they’re looking for was group of business that they love what they want. Enjoying their team. Expand their branch nationwide. It’s a good business opportunity.

You may visit this website to know more details about Steve Smith:

http://www.enjoyyourparty.com

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Some time its smart to go back to basic marketing. We sometimes get caught up in all the new types of marketing and forget about what got us started and moving in a forward direction.

For today’s podcast are guest is Bob Fraser. He is the author of “How to Start and Operate a Successful Pressure Washing Business.” He has another book called “God Met me at the Mailbox”. Bob is also a Life and business coach. He loves marketing ideas and how he can help other business owners to get more clients or customers. He loves talking to people about motivation and encouraging them to be able to achieve their goals or their dreams no matter how old they are. You can find these quote from Bob’s website: I help people who want a second chance in life to “pursue their passion.”

One thing as far as growing your business, have a time management. Let people know what their job description is when you are in your company. Set expectation to your people or to your prospects, or to your customers so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service.

Bob was asked what are the things he would like to focus on when people talks to him. And these are some tips that he discussed to assist his clients or prospects in his line of business. HAVE A WEBSITE like most people do. This is because people will know more about you.

4 key elements in the website:

  1. Header: This is where we will see the problems most customers have. And this will help business owners analyze their target market.
  2. Subtitles: These are the solutions they tell their clients as to how they can solve it. These will get their attention; Educate them; Recommendations. This part should just be above the website and should show short videos of how to help clients so they won’t have to scroll down to find them;
  3. They should also have video and the next are like opt-in pages or landing pages which will provide free report like for electrician’s: 5 things to look for to keep your house safe; key questions that customers want to ask; information packet;
  4. Lastly, don’t forget to ask customer for their contact information to turn them into your returning clients which should have a link to ask for this.

In short, with proper planning Bob teaches multiple touches to your clients so that you don’t get to lose them. Creating your system, finding out how it works, and not to become overwhelm with all of the things each business owners are going through. You should know by the end of the day how many customers do I need to serve each day, each week, each month for me to reach my financial goal? We all know what are average is. We just need to make sure we don’t lose focus on what is that we need to do.

One thing as far as growing your business, have a time management. Let people know what their job description is.

Set expectation so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service towards your clients. It doesn’t matter how long we are in the business, at one point we all have to go back to the basics and knowing what our passion is.

You may visit these websites to know more details about Gary Geiman:

http://www.bobmfraser.com,

Email: bobmfraiser@gmail.com

Call: 941-916-8303

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers 

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Being unforgettable means that your clients in marketing won’t be able to forget you and that you are going to give an impression that will last, which is very important in this contracting f industry. Nobody can steal your wow factor. The relationship you will have with your clients can be deepened and people can stand out.

For today’s podcast we are going to be talking about business, experience and growth together with Sherri Fitts. Sherri is great in building personal and business brands, creating smart marketing and social media programs to attract more business and increase revenue. She also hopes her clients understand investor participant behavior and offers productivity tips to help keep everything in balance.

Being unforgettable means that your clients in marketing won’t be able to forget you and that you are going to give an impression that will last, which is very important in this  industry. The relationship you will have with your clients can be deepened and people can stand out. It really doesn’t matter whether you’re in the contracting business or the finance industry or dentist or doctor material because the basics really are all right. Nobody can steal your wow factor. Sherri make things better communications amongst her staff and with her customers. She does this because communicating better create more revenue. What she does is she motivates her people which is her zone of genius. She even goes back to her old customers to say hello. She does this occasionally.

For today’s podcast we are going to be talking about business, experience and growth together with Sherri Fitts. Sherri is great in building personal and business brands, creating smart marketing and social media programs to attract more business and increase revenue. She also hopes her clients understand investor participant behavior and offers productivity tips to help keep everything in balance.

Sheri doesn’t have a system to follow. What she does is just do what she thinks is going to be good for her and the people around her which she gets great reviews. She does send out monthly newsletter, and she blogs at the same time. People love that, which is why she stays in touch with her old customers. At the same time, she also sends a little stuff like socks and cool postcards because this is how she show her love to her customers. And this makes her unforgettable.

Sheri had done going to other places and checking out new things to acquire new customers to level up her means of getting to know other people. Even if Sheri is a Chief Marketing Officer in a big company she still makes sure that she hands unique cards to her staff, give some little gifts, and Sheri happens to be a hugger. This is her talent. This is her gift. Hence, by doing all these, by giving people a little love, she helps them stand out not stand in. It’s about creating meaningful connections to her old and new customers. For Sheri, it’s about personalization of engagement. A unique way of knowing her clients. In the process developing an expressive connection and communication, she brands herself and her company and even the people that works for her. This way she really won’t be forgotten by her prospects, clients.

For Sheri, it’s not about spending a fortune, it’s about dominating the market and competing in a marvelous way because she knows that there’s a big competition out their but in making sure that what she has built won’t be taken for granted she does this to her patrons. We can all learn from experience to make sure that we have what it takes to become an awesome business owner. Again, whether you are in the contracting business, or in the financial industry, dentist or doctor material you just got to have that personality that will make you stand out. We all have that, we just need to bring it all out. An amazing engagement with your customers can do a whole lot to develop a great lasting relationship. Sheri has been exceptional and it was nice to know we have one like her in this industry.

You can get to know more details about Sheri Fitts by visiting her website:

https://shoefitts.com

Email: ifno@shoefitts.com

Call Sheri Directly
Tel: 503 319 0543

Office Hours
Monday to Friday: 9am to 5pm Pacific Time

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/