There needs to be a change in my business . I’ve been told a lot through some people I worked with. Things got to change. Business has to be better. I’ve got to have more money, I’ve got to have more customers, I’ve got to have more business.

Doing what you’ve always done only get you what you’ve always got. By saying, I need change, things need to change, is like asking what can I do to change? Here are some of the things that we will be talking today. Hopefully we’ll get pass this whole thing and we will move forward to do better, to do more and again we have to change in order for these to happen.

Wanting to get better and different results in your business while continuing what you have been doing is a topic that has always been in the mind of business owners. The steps that each owner is following needs to change in order for them to also change so that results will become better if not the best for their business.

It doesn’t take forever to change, it takes an instant second to change, it’s like a snap of a finger because you have come to a realization that it must be. The need to have a change in our business needs to be addressed. The only way that we can reach a whole new level to success and to your self-esteem without changing your behavior is to keep in mind that you need to have good results by the end of the day and what are the things you need to keep on innovating.

This is the greatest challenge that most people go through. As soon as you change your thinking, you’ll not only change your income but you’ll also change your life. What kind of thinking do we need to have? The kind that says, things will improve as soon as you get your name out there. As soon as you establish a reputation.

Don’t spend your money in places to something that won’t help you increase your reputation. Getting clients and customers to call is the bottom line. Attracting the right types of clients, the right way, whether it would be email marketing, Facebook advertising, pay-per-click, post card advertising. They all work, you just have to pick a couple and then as time goes by you can just add more.

As your business grows, you will add more multiple streams of marketing. It boils down to how you see the world, determines how the worlds sees you. In other words, if you think the world is full of people is interested on what you have to sell and your job is to find those people to direct response marketing you WILL find them. If on the other hand, you feel that it’s your professionalism or it’s your good name are enough to make people beg for your products or services, you’re not going to make sales. It’s time to make a complete new view.

We always say that we get what we want. You need to adapt a whole new attitude to make the system work for you. Open yourself to new reality, and when you do you can experience all kinds of successes. But where does all this start? It all starts with us and it’s called “MENTAL GARBAGE” or REMOVING THE TRASH. It’s a battle that most of us go through a lot and the thoughts are like ‘IF YOU WORK HARD, YOU WILL SUCCEED’, this is complete garbage. Working hard does not ensure success. Willing to change and do the things that I need to do to learn the strategies, the principles that I have to do to work smarter. It’s not working harder but to work smarter. One of the biggest challenges is knowing what kind of marketing works best for each of us. Continue the process of learning. Because every day is a learning process. Get creative. We need to always ask ourselves “What am I doing now that needs to get better results?” This will create ways to get the head trash out of your way. This will move you to new heights. It’s about getting the head start. It’s about getting past the ‘’I’ve always done it this way”, “The expecting to get results from doing the same thing every time”.  It’s getting to that conscious decision to change not only your business, because your business won’t change unless you change inside out. Become more of who you want to be in terms of your business.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

New Word of mouth advertising Google Reviews.  Today we have an awesome talk for you. We have a returning guest, Joe Burnich and his business partner Amanda Reid. Today we will be talking about Google Reviews, everything that we can possibly think about that is related to google reviews.

Google reviews are very essential to businesses. Everyone looks at reviews but not everyone gives reviews. Even if people loves your work its hard to get people to take action. It’s still is a big roadblock that most small businesses experiences when it comes to get reviews. Beyond that, it’s not just being hard, there’s that fear from business owners as to what others will say about them when they are left with bad reviews even though they thought they did a good job. While we have that fear, understanding what we can do next time is very important as well.

Providing good services, even though we don’t know what will be the outcome from the clients will be, it’s still part of the transparency between the interaction you had with your clients. The more you interact with your google page, the better that is for your rankings. It shows that you care to your customers, to your potential clients, whether it’s bad or good review. Responding to the bad reviews can also turn that review around to a good review. If you show that you reached out to customers who gave bad reviews somehow, they can change the reviews to a good one.

Here are some of the ways that you can get good reviews:

  1. Understanding: Reviews are basically the decision-making process for a lot of people. It really is the new word of mouth advertising. Reviews let the entire world tell others about you. Understand people and communicate with them properly.
  2. Providing a good service. If you’re unsure of having a good service then there’s a high chance of not getting a good review.
  3. Having a conversation with your clients or potential clients. Whether email or text messages, it will make a difference. It’s because you show that you genuinely care about the services you provided.
  4. Reaching out to them shows that business owners nurture the relationship between the business owners and customers.
  5. Offer an Incentive to your staff or employees because it will serve as a drive for them to make the “asking for reviews” artistically so that your customers will likely give you a 5-star review.
  6. Personalize your notes or a simple message that you will leave to your prospects. They’ll feel more valued.

Google reviews are the new word of mouth advertising now. You get a lot of referrals from other people or establishments since people will check your good reviews. Joe has a smart phone app called “The Easy 5 Star App”. It’s an app to get easy 5 star from your customers. It alleviates the bad reviews to come in automatically. It automates the feedback from the customer.

  1. Simply put in the cellphone numbers of your customers and click submit. They’ll get a question: “How did we do?” If the client gave you a 5 star, it will take them directly to your google page and they can leave a review.
  2. If the customer did not like the service they got and is about to give probable 1-2 star, it won’t go to your google page but instead it will ask a question: “What can we don to improve our service?”. Basically, this part will prevent you from getting a bad review.

It’s easy for every business owners now to get 5 stars from their clients. Joe’s company wanted to do something different. They wanted it to be simple, affordable, and have you up and running in no time.  And again, it’s inexpensive, they only offer the app for as much as $300 because they need to create the app specifics to the business but they will only charge the business $29 a month for each business listing they have in google. For the listeners of this podcast, $147 to have it set up and $29 each month.

Special For our Listeners Get 50% off set up fee only through this link  

Half-Off Easy 5 Star App: https://easy5star.com/secret-weapon

You may visit this website to get to know more details about Joe Burnich and his smart phone app:

http://www.bigwestmarketing.com

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

The Customer Experience, The Power of Moments what does that mean?

Today we have an awesome talk for you. We will be talking about this book by the Heath brother, Chip and Dan Heath; The Power of Moments, it’s all about the Customer Experience.

The only thing that your competition can’t steal from you is the customer experience. The takeaways from the book that I think is amazing is how we implement customer experience, that WOW factor to our business.

 Creating interactive moments with your customers even with your employees. People can put up with the whole harmony in an average. What you want is to have a stellar experience. A set of interaction that continuously outdo the expectations of each customer that comes in to your business. The experience is what pushes your customers on the edge. The customer experience, the customer service, is all that you have.

 There must be something that makes the customer happy, makes them come back. And with this being said we should have an exemplary communication with them. Pretty much everyone sells the same thing but we need to show everyone involved that we want to keep the customers happy, we want to make the customers come back. The communication starts with:

  1. Having the customer be aware of the company meaning the person who had attended to their needs, the process that will take for them to get what they had ordered from you in the beginning. Little details make a big difference.
  2. Next up would be the closer and the processor sends out a video email. In this part of the communication, Introduction is very important. Branding your company while greeting your customer is going to be very explicit to them.
  3. Personalization and Attentiveness. We now send a proposal. We send a thank you card. A follow up is also needed. Within this part of the communication, you can send a personalized card or email showing a little bit of your biography to make the customer feel a little bit better. (Remember, it’s your customer who keeps your business a float, profitable; keeps people come back and forth, more referrals because you did a good job, whatever the case may be). Creating that extra experience and keeping in touch.

Translating the experience, you get from others to your business so that it won’t look like a business towards your clients. This will make your customers check your reviews, your feedback and it will be your defining moment because this is how you get them check you out and have that WOW factor when they transact with you. Appreciate your customers then go that extra mile to serve them because you will deepen your relationship and they will feel how much they are valued in your company, in your care. It’s all about how you take care of your customers and that is one extra magnificent customer service.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers  

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.  

Our sponsors  

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money  

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb  

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

The Business of Expertise we all should strive to become experts in our businesses Today we have a special guest, David Baker. He’s an author, adviser, and a speaker. We will be talking about his book: The Business of Expertise. This book teaches entrepreneurs to elevate the impact of advisors. It has 3 cores of Principles. It really is profound in a sense that we have to become experts. The world has really changed in terms of technology and using that to gain knowledge in order to develop a sense of responsibility towards our work.

Niching down or becoming the expert is what we aim to be. When we get started in a business, we become in a sense, everything to everybody. Usually, we are desperate for work, we accept what comes our way, which is a little bit more out of desperation. That is something that might be a good strategy to start with but it’s not sustainable in the long run or overtime. You have to be in a place/situation where we could change the strategy or switch very quickly. Only accept the kind of work that we will be happy doing long-term rather than just sucking all this other opportunity in to the vacuum, and then once we are loaded up with the right opportunity and experiences, then that’s where we go full time otherwise we develop other bad habits and it’s not going to be a good life for you.

People get caught up in the real world and at times they feel like they’re good and strong enough to do their own business. When we compromise our business standards, it’s because we feel some sort of financial pressure. It makes sense to run the business well so that poor financial performance doesn’t prompt us to make some bad decisions. Once we compromise, we basically waste an opportunity.  We are inside our own jar and we can’t see ourselves objectively. Another thing that stops us is courage.  For us to be able to become a better expert in each of our own marketplace, we need to know how to position ourselves. It helps us to develop our deep expertise even further. Part of this is knowing how much opportunity is there in the marketplace and asking yourself these set of questions will let you know if you are headed to the right path.

  1. How much good am I?
  2. How much money can I make?
  3. How much work will I be able to enjoy?

This helps us differentiate the service that we are able to give. If we know how to position ourselves in the marketplace we have targeted, then we are able to review the entire business that we are about to provide to our clients. Your clients are needed in your marketplace because that is how you get your evaluation, your reviews, your feedback. These are very important to become an expert in your chosen field. We dig deeper by studying the most effective ways for us to exhibit our expertise.

The tenacity to grow, learn and love the workload that we have in this industry is what makes us establish ourselves and our company. Throughout the entrepreneurial journey, each business owners, each entrepreneur, they set a foundation for themselves to tackle any obstacles and these emphasize their courageous decisions to make sure they position themselves to the key to success. The transition that each business owners takes from the very beginning until the present displays their ability and proficiency of knowing their weakness and turning that to their own advantage.

You may visit this website to know more about David Baker:

http://www.expertise.is

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

It’s All About My Customer, Not About Me Something has been going on in the business that I’ve been working with. Just want to run it by you, get your thought on it, maybe give you some insight on some customer experiences so I think I’m going to call this, It’s Not About Me, It’s All About My Customer. You know a lot of times we get into the thought process of, is it going to be good to me? Is it going to be good for you as a business owner? A lot of times we make protocols, or we put into our system that we are going to do this, we are not going to do this, and we are going to stick to it and then we get some responses from the customer that are not really happy with what we’ve chosen. This is the key. If people call you and you don’t do something about it then be considerate and kind and give them referrals if you can. If customers don’t feel like you care about them, they won’t stay loyal. As a business owner, we need to interact with our customers, old or new, consistently.

Showing a heartfelt emotion to each of them will help you nurture and develop a deep relationship with your customers. Listening to your customers doesn’t mean you just listen to what they say but you have to know what emotion lies behind it. You are giving them your full attention and that’s what makes your customer feels like you really take care of them.

Because then, they know you are focused on what they are saying. Your customers are there to ask help from you so we need to make sure we can properly deliver and extend any offers that we can to assist them. If you were able to acknowledge their concerns right away, you are able to communicate with them efficiently.

There’s a ton of ways of offering assistance to your customers because sometimes you don’t get to talk to them personally so if your customers are not their then go ahead and give them a call as soon as possible when you are able to figure out the solution to their problems.

You show respect to what you are doing and you go the extra mile to let them know everything is going to be ok. Doing all these makes it personal, so the customer really feels that they are a valuable part of your company. And by having a devoted customer helps you level up your income. Why? Because having a trustworthy customer, they go ahead and spread positive feedback to you, other potential customers. And who wouldn’t like that, right?

So, go ahead, just have fun with your clients but don’t forget to engage with them. Follow up on what needs to be followed up to make sure everything went as expected.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/