Some time its smart to go back to basic marketing. We sometimes get caught up in all the new types of marketing and forget about what got us started and moving in a forward direction.
For today’s podcast are guest is Bob Fraser. He is the author of “How to Start and Operate a Successful Pressure Washing Business.” He has another book called “God Met me at the Mailbox”. Bob is also a Life and business coach. He loves marketing ideas and how he can help other business owners to get more clients or customers. He loves talking to people about motivation and encouraging them to be able to achieve their goals or their dreams no matter how old they are. You can find these quote from Bob’s website: I help people who want a second chance in life to “pursue their passion.”
One thing as far as growing your business, have a time management. Let people know what their job description is when you are in your company. Set expectation to your people or to your prospects, or to your customers so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service.
Bob was asked what are the things he would like to focus on when people talks to him. And these are some tips that he discussed to assist his clients or prospects in his line of business. HAVE A WEBSITE like most people do. This is because people will know more about you.
4 key elements in the website:
- Header: This is where we will see the problems most customers have. And this will help business owners analyze their target market.
- Subtitles: These are the solutions they tell their clients as to how they can solve it. These will get their attention; Educate them; Recommendations. This part should just be above the website and should show short videos of how to help clients so they won’t have to scroll down to find them;
- They should also have video and the next are like opt-in pages or landing pages which will provide free report like for electrician’s: 5 things to look for to keep your house safe; key questions that customers want to ask; information packet;
- Lastly, don’t forget to ask customer for their contact information to turn them into your returning clients which should have a link to ask for this.
In short, with proper planning Bob teaches multiple touches to your clients so that you don’t get to lose them. Creating your system, finding out how it works, and not to become overwhelm with all of the things each business owners are going through. You should know by the end of the day how many customers do I need to serve each day, each week, each month for me to reach my financial goal? We all know what are average is. We just need to make sure we don’t lose focus on what is that we need to do.
One thing as far as growing your business, have a time management. Let people know what their job description is.
Set expectation so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service towards your clients. It doesn’t matter how long we are in the business, at one point we all have to go back to the basics and knowing what our passion is.
You may visit these websites to know more details about Gary Geiman:
There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download.
If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.
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