What is a mastermind?
- How does it work?
- What it is not.
- Different than mentoring
- Different than coaching
- Who should be in one.
- Why should you be in one.
- Should you start your own?
- Can it give you the edge you’ve been looking for In your business?
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Your one-stop shop for everything marketing!
What is a mastermind?
Charlyn Shelton Social Media Interpreter.
· Starting with Linked in for marketing
· Making it easier to understand
· Connecting the dots to profitability
· Social Media the marketing for the 21st century
· Using social media correctly is like having a million dollar piece of real estate and cashing in on social currency.
· What is social currency? Future money in the bank ,how to collect real dollars.
· Social media marketing is measures in ROR (return on relationship)
· All about referrals and testimonies.
· Social media marketing is now overshadowing TV advertising
· Start with Linked in but have a presence in allsocial media.
When is the best time to raise prices for contractors?
This one is about a successful Painting Contractor
who found that niche sweet spot in their marketplace where they could implement the successful systems that
loaded with nuggets of tremendous information that could help you in your business.
What does it take to be a leader?
How do you keep our customers happy?
Really defining our target market.
Would ya,should ya,could ya WOW your customer!!! #13
Do What Others Wont’ even think of.
Answer to last weeks question
IF you couldn’t directly market to aquire new customers
how would your business fare?
# 12 How to make you customer feel important-Contractor marketing
Question of the week: If you could not actively or directly
go after new business how would our business fare?
That’s after you panic.
Back to the basics
#10 How your Target Market can save you time and
create more profit for your company.
Contractor marketing has to incorporate great ways to get more referrals.Contracting businesses survive by referrals. Facebook is a great way to get them.
Facebook is not just a social place to interact with friends, it’s also a great referral system. Just go look through what friends and family are posting on your personal Facebook news feed. They are looking for places to go, people to see, doctors, services and yes, contractors. Or, they are talking about places they’ve gone and the service they got. That’s how you get great referrals on Facebook. The key is offering your best always then let the clients gush.
Here’s basically how great Facebook referrals happen. The Smiths need work done on their house. They post on Facebook asking their friends if they know anyone good and reliable. One of the Smith’s Facebook friends is a past client and posts a link to your Facebook business page and tells them that you did the best work, were reliable, and they got amazing results. The Smiths get your contact information or message you on Facebook and you get the job. Pretty easy, huh?
Here’s how the old way to get referrals work. The Smith’s need work done on their house. They ask people face to face if they know anyone. Your former client is just a friend they met online, so they never know and you don’t get a referral. Not so great.
Facebook widens the referral circle. Your Facebook business page should include links to your website, and also to great reviews on sites like Yelp, Angie’s List and the Better Business Bureau. Have happy clients post comments on your timeline too. You can really use other features of Facebook as well. When people “like” your page it does a few things. First, it gives you a way to keep them in mind when referral situations come up. When you post something on your business timeline, people who “like” your page see it. Also, when they initially “like” your page, all of their friends see it. So, your name then gets in front of all of their friends. Could be 5, could be 500.
Typical marketing methods, like business cards, get lost. Using Facebook keeps that from happening.
Our contractors marketing podcast is for busy professional trades people who want to learn how to grow their businesses on the go. Download any of our past episodes for the latest news on how to market your business effectively and affordably… find out more