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It’s All About My Customer, Not About Me Something has been going on in the business that I’ve been working with. Just want to run it by you, get your thought on it, maybe give you some insight on some customer experiences so I think I’m going to call this, It’s Not About Me, It’s All About My Customer. You know a lot of times we get into the thought process of, is it going to be good to me? Is it going to be good for you as a business owner? A lot of times we make protocols, or we put into our system that we are going to do this, we are not going to do this, and we are going to stick to it and then we get some responses from the customer that are not really happy with what we’ve chosen. This is the key. If people call you and you don’t do something about it then be considerate and kind and give them referrals if you can. If customers don’t feel like you care about them, they won’t stay loyal. As a business owner, we need to interact with our customers, old or new, consistently.

Showing a heartfelt emotion to each of them will help you nurture and develop a deep relationship with your customers. Listening to your customers doesn’t mean you just listen to what they say but you have to know what emotion lies behind it. You are giving them your full attention and that’s what makes your customer feels like you really take care of them.

Because then, they know you are focused on what they are saying. Your customers are there to ask help from you so we need to make sure we can properly deliver and extend any offers that we can to assist them. If you were able to acknowledge their concerns right away, you are able to communicate with them efficiently.

There’s a ton of ways of offering assistance to your customers because sometimes you don’t get to talk to them personally so if your customers are not their then go ahead and give them a call as soon as possible when you are able to figure out the solution to their problems.

You show respect to what you are doing and you go the extra mile to let them know everything is going to be ok. Doing all these makes it personal, so the customer really feels that they are a valuable part of your company. And by having a devoted customer helps you level up your income. Why? Because having a trustworthy customer, they go ahead and spread positive feedback to you, other potential customers. And who wouldn’t like that, right?

So, go ahead, just have fun with your clients but don’t forget to engage with them. Follow up on what needs to be followed up to make sure everything went as expected.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Some time its smart to go back to basic marketing. We sometimes get caught up in all the new types of marketing and forget about what got us started and moving in a forward direction.

For today’s podcast are guest is Bob Fraser. He is the author of “How to Start and Operate a Successful Pressure Washing Business.” He has another book called “God Met me at the Mailbox”. Bob is also a Life and business coach. He loves marketing ideas and how he can help other business owners to get more clients or customers. He loves talking to people about motivation and encouraging them to be able to achieve their goals or their dreams no matter how old they are. You can find these quote from Bob’s website: I help people who want a second chance in life to “pursue their passion.”

One thing as far as growing your business, have a time management. Let people know what their job description is when you are in your company. Set expectation to your people or to your prospects, or to your customers so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service.

Bob was asked what are the things he would like to focus on when people talks to him. And these are some tips that he discussed to assist his clients or prospects in his line of business. HAVE A WEBSITE like most people do. This is because people will know more about you.

4 key elements in the website:

  1. Header: This is where we will see the problems most customers have. And this will help business owners analyze their target market.
  2. Subtitles: These are the solutions they tell their clients as to how they can solve it. These will get their attention; Educate them; Recommendations. This part should just be above the website and should show short videos of how to help clients so they won’t have to scroll down to find them;
  3. They should also have video and the next are like opt-in pages or landing pages which will provide free report like for electrician’s: 5 things to look for to keep your house safe; key questions that customers want to ask; information packet;
  4. Lastly, don’t forget to ask customer for their contact information to turn them into your returning clients which should have a link to ask for this.

In short, with proper planning Bob teaches multiple touches to your clients so that you don’t get to lose them. Creating your system, finding out how it works, and not to become overwhelm with all of the things each business owners are going through. You should know by the end of the day how many customers do I need to serve each day, each week, each month for me to reach my financial goal? We all know what are average is. We just need to make sure we don’t lose focus on what is that we need to do.

One thing as far as growing your business, have a time management. Let people know what their job description is.

Set expectation so that they will know what they are expected to do. Have that kind of system in your business. Have your contact information ready or handy. Set referrals and incentives. This will level up your business and income. Have a good or not, an awesome service towards your clients. It doesn’t matter how long we are in the business, at one point we all have to go back to the basics and knowing what our passion is.

You may visit these websites to know more details about Gary Geiman:

http://www.bobmfraser.com,

Email: bobmfraiser@gmail.com

Call: 941-916-8303

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers 

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Being unforgettable means that your clients in marketing won’t be able to forget you and that you are going to give an impression that will last, which is very important in this contracting f industry. Nobody can steal your wow factor. The relationship you will have with your clients can be deepened and people can stand out.

For today’s podcast we are going to be talking about business, experience and growth together with Sherri Fitts. Sherri is great in building personal and business brands, creating smart marketing and social media programs to attract more business and increase revenue. She also hopes her clients understand investor participant behavior and offers productivity tips to help keep everything in balance.

Being unforgettable means that your clients in marketing won’t be able to forget you and that you are going to give an impression that will last, which is very important in this  industry. The relationship you will have with your clients can be deepened and people can stand out. It really doesn’t matter whether you’re in the contracting business or the finance industry or dentist or doctor material because the basics really are all right. Nobody can steal your wow factor. Sherri make things better communications amongst her staff and with her customers. She does this because communicating better create more revenue. What she does is she motivates her people which is her zone of genius. She even goes back to her old customers to say hello. She does this occasionally.

For today’s podcast we are going to be talking about business, experience and growth together with Sherri Fitts. Sherri is great in building personal and business brands, creating smart marketing and social media programs to attract more business and increase revenue. She also hopes her clients understand investor participant behavior and offers productivity tips to help keep everything in balance.

Sheri doesn’t have a system to follow. What she does is just do what she thinks is going to be good for her and the people around her which she gets great reviews. She does send out monthly newsletter, and she blogs at the same time. People love that, which is why she stays in touch with her old customers. At the same time, she also sends a little stuff like socks and cool postcards because this is how she show her love to her customers. And this makes her unforgettable.

Sheri had done going to other places and checking out new things to acquire new customers to level up her means of getting to know other people. Even if Sheri is a Chief Marketing Officer in a big company she still makes sure that she hands unique cards to her staff, give some little gifts, and Sheri happens to be a hugger. This is her talent. This is her gift. Hence, by doing all these, by giving people a little love, she helps them stand out not stand in. It’s about creating meaningful connections to her old and new customers. For Sheri, it’s about personalization of engagement. A unique way of knowing her clients. In the process developing an expressive connection and communication, she brands herself and her company and even the people that works for her. This way she really won’t be forgotten by her prospects, clients.

For Sheri, it’s not about spending a fortune, it’s about dominating the market and competing in a marvelous way because she knows that there’s a big competition out their but in making sure that what she has built won’t be taken for granted she does this to her patrons. We can all learn from experience to make sure that we have what it takes to become an awesome business owner. Again, whether you are in the contracting business, or in the financial industry, dentist or doctor material you just got to have that personality that will make you stand out. We all have that, we just need to bring it all out. An amazing engagement with your customers can do a whole lot to develop a great lasting relationship. Sheri has been exceptional and it was nice to know we have one like her in this industry.

You can get to know more details about Sheri Fitts by visiting her website:

https://shoefitts.com

Email: ifno@shoefitts.com

Call Sheri Directly
Tel: 503 319 0543

Office Hours
Monday to Friday: 9am to 5pm Pacific Time

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Forward Motion What Is It and What Happens When You Stop It we are going to be talking about another law, one just like The Law of Gravity that is just as real, just as powerful. This other law of forward motion can get your attention just like gravity and in some cases, causes pain also. No one ever doesn’t think gravity isn’t real because we all have been affected by it in one way or another. We have dropped something or tripped over something and the result is always the same… we fall, get hurt or something breaks because of it, The Law of Gravity. So, The Law of Forward Motion has some of the same characteristics. It’s one of those things you probably don’t pay much attention to, but it’s real none the less.

Forward Motion in the English language means:

  1. The act of moving forward (as toward a goal)
  2. The act of changing location from one place to another.
  3. An effort to advance; the general progression of your working or professional life.
  4. Advancing as if in the child’s game, by leaping over obstacles or competitors.

Just to give you out the 3 kinds of law of motions so you guys would have an idea what we are discussing and how we can relate this to the business world:

The First Law of Motion states, “A body at rest will remain at rest, and a body in motion will remain in motion unless it is acted upon by an external force.” This simply means that things cannot start, stop, or change direction all by themselves. It takes some force acting on them from the outside to cause such a change.

The Second Law of Motion describes what happens to a massive body when it is acted upon by an external force. It states, “The force acting on an object is equal to the mass of that object times its acceleration.”

The Third Law of Motion states, “For every action, there is an equal and opposite reaction.”

So, if we are to relate the meaning of “forward motion” to our business or in general, as you can see it has a positive meaning towards business or to us.

This is what actually happens in The Law of Forward Motion. You are moving in forward motion with your business and doing many things to promote your business hoping that you are doing the right campaigns and you are tracking your marketing and all of a sudden business comes out of the woodwork from places you never would think of.

It is because you are moving forward that you are sort of creating a vacuum and pulling business along with you. It’s because of what you are doing to promote your business in one area that you are getting business in another area. That’s the best way I can explain it.

I don’t know if The Law of Forward Motion will ever pass you, but I do know that when you stop so does the vacuum and the forward motion. This is where the pain starts.

So never ever, ever stop the forward motion in your business and you will not self-inflict any pain on yourself.

It’s true and it’s real and can have a really positive effect or negative affect on your business and your life.

Let’s look at an old handle water pump for instance. You may have never seen one in real life, but surely you have seen one in an old western. You know the kind that you pump and pump to prime and then after a while you have a steady stream of water coming out.

This is what it’s like to keep the forward motion going in your business. Again never, never stop the forward motion in your contracting business. When you do it does cause pain because it will be like starting all over again. So never, never stop the forward motion.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download. 

4 Hot Marketing Strategies That Can Flood Your Business with Customers 

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your underware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Culture what is it, does your business have one? Gerald J. Leonard understands the challenges that business owners face as they struggle with culture confusion, too many number one priorities, lacking consensus among key leaders and misalignment of their mission, vision, and values.

 He is an international expert on the topics of Developing a Culture That Works, Strategy Implementation, and Project Portfolio Management and is also a professional bassist. He is the author of Culture Is The Bass: 7 Principles for Developing A Culture That Works and has an upcoming book, Symphonic Culture: Unify, Strategize, and Execute Collectively for Optimum Results

Culture is the intangible and almost emotional connection that people have with a company or family or organization. Gerald thinks culture is the foundation of the place where you get great music baselines. It creates a framework of the bass and it’s like the physical bond that all other women who have similar cultures. It has different cultures that propelled people away from each other. Each influences our perspective and it also causes the characters of the organization.

VISSION: Every business, every organization, every family and every individual has created. Has some form a culture of how they are living. It really boils down to their overall vision for their life.

VALUES: This is how they live now and they are made here which creates this culture. A culture that is pleasant, exciting, fun, and serving helpful art that can be one that’s very toxic but everyone has. And sometimes, people are not sure how they develop them.

MISSION: If people have a business, they should want to have an organization that they want to grow. Having people that will be loyal to them consistently. Meaning having a positive attitude of employees which relates to the culture of the company.

The key learning here is discipline. People need to have a clear vision or a clear track of where they want to go. They need to look those three things. People have to step back and visualize “What do we want our culture to be?”.

 One way to do that has the business owners ask their customers since they know their clients and what they want. These questions will be your core values which are going to help business owners implement into their system, whether it’s integrity whether it’s customer service first, whether it’s excellence in each branch certifications, these are the things that customers admire and what business owners will have to live for.

At times it does call for some challenging times where business owners have people on their team that doesn’t realize they don’t live according to these, sadly they would need part ways with these set of people in order to maintain the vision, values, and mission that they have for their company.

 Critical decisions are made because everything needs to be aligned to really make a difference. A good company culture takes work to build an anchor for a long-term sustainable business.

In terms of hiring, a company needs to be able to hire people that  fit into their culture. Meaning they could already see that the person is able to transform after developing the skills they have and understanding the story behind the company. They understand the vision, the values that the owner has for the company. It doesn’t have to be complicated, each of them should be able to share their best practices.

 The proper mindset to be able to do the job. Because companies want to be set by people who can tough it out but at the same time will always have the same mentality in understanding the main vision and values of the company. And that is their accountability.

It’s very important for each person to be able to hold the core values and criteria of the company because then they truly understand the culture of whom they are working for and what the company can do for them in return. And that’s what a good business is.

You may visit this website for more details about Gerald J. Leonard:

http://geraldjleonard.com/

AMAZON: https://www.amazon.com/Gerald-J.-Leonard/e/B01IQW616A

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download. 

4 Hot Marketing Strategies That Can Flood Your Business with Customers 

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet. 

Our sponsors  

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money  

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb  

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/  

How to Present Value Over Price In Your Contracting Business and what is really the perceived value as opposed to your pricing structure and how that affects your profitability. I’m going through a checklist that will help you raise the perceived value of your business so that you can charge more. Making more profit at the time of sales and how to do that effectively, because if your customers don’t know the additional things that you have for sale, you’re both missing the boat. What are your other services how do you present them to your customers?

Selling value is a way of positioning your company in all of your marketing. Make sure you provide a value proposition for the services you provide and why you’re different than any other contractor in your trade or niche. Using a funnel of great marketing to attract clients like this is the way to go. Basically, you are preparing them with information in the form of a recorded message or report. It really doesn’t matter what your competition is charging because if you set yourself apart from them as a value-based business as opposed to price, your way ahead of the game and you’re going to leave your competition in the dust.

With the value building system from this checklist, I’m going to give you a few secrets then you will attract clients that are used to paying a premium for real value. So in reality, raising the bar on perceived value teaches you that value is everything.

Here are a few ways that you can go to your customer by raising the perceived value your customer has of your company. Some of these are pretty simple and you may be doing some these right now. If you are great! But some of these you may have never even considered doing so pay attention, I will go to this list fairly quickly.

  1. Makes sure your vehicle and your equipment are in pristine shape. Be clean and organized because you’re making an impression on your new clients and it needs to be a good one.
  2. Make sure that you, your technicians and your helpers are well groomed and well dressed.
  1. Offer a courtesy call if you’re running behind. This shows you are cognizant of your prospect or customer’s time, that it’s valuable and the only thing that cannot be replaced.
  2. Answering the phone when it rings and not let it go to voicemail whenever possible. People are calling for a reason and when they want to talk to you and they want to know about your services.
  3. Next, if you have a website for your business make sure as a modern look and feel to it. It’s your face in the marketplace.
  4. Be aware of what your customers want, research and find out how you can give those to your customer or make them available for them because today’s consumer is very well educated.
  5. Educate your prospects and your customers about all the service you provide and why they can trust you. The key is education.
  6. When you’re going into some one’s home always clean up after yourself, sweep, vacuum and put things away. Always make it better than when you got there.
  7. Another important thing is to leave a sheet of some aftercare things that you might do. Little things like that which no one else does set your company apart and are another thing that shows your professionalism.
  8. Another thing you might consider that sets you apart from your competition and puts you out front as the leader in your marketplace is to have your workers wear booties.
  9. Using drop clothes when you can. I’ll sometimes be painting and will run a drop cloth through the house to the place we are painting so that we are done we just roll up and clean up as we go.

These are just some things that will help you increase profits during your busy season. If you can get all this in place now, you just might now just have your most profitable slow season ever.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers 

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before

4 Hot Marketing Stratigies That Can Flood Your Business with Customers
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Its all about Dominating your market Today’s Contractors Secret Weapon’s podcast is all about Gary Geiman of Salvo and we are going to be talking about Dominating Your Market. Gary has been involved in generating sales and developing marketing systems for almost 25 years, B2B B2C along with his brother.

He started a pressure washing business into the fourth quarter of 2012 and how they are riding vertical fall in 2014 as a way to generate revenue around. Utilizing, planning, and understanding how to dominate local search and implementing e-mail marketing automation has allowed them to reach a million-dollar annual gross sales revenue in 2017. They’ve begun to turn this knowledge into a passion helping other business owners and entrepreneurs grow their businesses. Their Facebook group which where I found Gary the Marketing Mafia has over 20-100 members learning to dominate ways to dominate their market and explode their revenue and gear.

When 2018 came, Gary and his brother tried Chat Bot conversation for their customers so they can get through the process of getting them into an automated communication funnel so that when their customers are ready for their service, the information is there. He resigned and learned e-mail marketing, utilize it to be able to attract all types of customer and this lead to learning about Google AdWords which helped them get to a million dollars in gross revenues in 2017. In term so dealing with their customers, Gary and his brother has a cleaning scenario or contracting scenario which is very transactional.

Greg started the Marketing Mafia in the Facebook group in February of 2017 because they see that there’s a lot of different things out there available for new contractors as well as even seasoned who are trying to get to that next level. They have experienced and had a lot of bad decision so now they had decided to put together a couple of different things for contractors to be able to look at and say “I don’t have to make those bad choices and here’s a roadmap for us to become successful”

  1. It’s important to always be organized in a business. To always have a PLAN. MARKETING PLANNING. They had to buy the right tool for what they are doing as they wouldn’t have hit where they are right now without spending the money investing in their company with the resources that were necessary. Knowing your numbers and being able to set up effective email marketing campaign funnels and massive teaching AdWords.
  2. DOMINATE YOUR MARKET.

Dominating the Market means Gary wanted to help his business and other contractors to be able to dominate their markets and achieving the goal that they want for their business as all started out with a DREAM. But at first, it wasn’t easy as there were roadblocks but at the end of 2015 Gary had to make a decision and he reenergized himself. Reenergizing came from deciding this is going to be a legacy and we’re going to build something that everybody in his family can be proud of and leave something for future generations. Thinking with a purpose.

We all continue in life learning something. Learn things to the best of your ability, to get proficient and you will be able to earn more. Because it goes back to what was said, singleness of purpose. They know a lot of times contractors get lost in that and always looking for the next best thing when they might have the next best thing right in front of them. They just have to figure out how to make it the best thing.

As what Gary had said, to bring home the fact of figuring out what it is that you want for your business and then going after it. And that’s really why they are determined for 2018. They want to dominate the market together with other contractors. Making sure that they provide excellent service back to those customers.

You may visit these websites to know more details about Gary Geiman:

http://www.salvonow.com/

https://www.facebook.com/themarketingmafia/

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers 

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

4 Hot Marketing Stratigies That Can Flood Your Business with Customers
Free Audio Book For a Limited Time

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It’s all about getting into the conversation early, direct response marketing. Contractors have been using run of the mill flyers for years and they are fine, but Direct Response marketing requires that any marketing materials do more than provide a list of services, they HAVE to have some kind of call to action.

The call to action means that someone is prompted to do something after they see the website, magazine ad or postcard.

Today’s contractor marketing podcast is with Tara Jacobsen of Marketing Artfully.

Tara has been in marketing since 1999, starting at a web hosting company, which at the time she barely knew what the internet was, let alone the technical backend of how websites work. Over the last 15 years, she has spent way more than the 10,000 hours required to get really good at marketing, currently providing speaking and consulting services for small businesses, real estate, and manufacturing industries.

What Is Direct Response Marketing

Contractors have been using run of the mill flyers for years and they are fine, but Direct Response marketing requires that any marketing materials do more than provide a list of services, they HAVE to have some kind of call to action. The call to action means that someone is prompted to do something after they see the website, magazine ad or postcard.

Direct response is not a kind of marketing but a style of marketing where your focus is to have something happen after the advertising piece is seen. It can be as “normal” as a coupon in a magazine ad, although this is not optimal as discount ads bring in customers who are shopping, looking for a bargain. These types of customers are “right now” buyers.

As long as there is a rock-solid plan to turn these price shoppers into repeat or ongoing customers, everything is great. Tara mentioned that she has had numerous contractors and trade people come into her home and has only ever had one send anything after the visit. Some suggestions she had, for example, were a chimney cleaner could send a follow up with:

  • Postcard thanking her for her business
  • A magnet that she could put in her refrigerator with the company contact info and phone number
  • Wintertime chimney weather-proofing tips
  • A personal thank you note

Getting repeat business from current customers who are used to paying you truly is picking the low-hanging fruit!

Even though Tara came in with a discount coupon, they could have easily turned her into a repeat shopper for an annual fireplace checkup (but they

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

 

They won’t tell you they just won’t do business with you again

The customer experience has been so on my mind for the past few days, week, or so that I really want to take a look at the customer experience. It’s just been one of those things over the past couple of weeks, sort of like a creeping thing at the back of your neck and I will tell you why. So, here’s part of what’s going on.

I’m looking to remodel bathrooms, or my wife is looking to remodel our bathrooms. So, I go to the granite store that’s suggested to me by my contractor. Yes, I hire a contractor; I don’t work in my own house because I love my wife and want to stay happily married. Because the only things she’ll get out of me is a start date.

So, we get to the granite store, we pick up the granite, and I forget to take a picture of the granite. So, my wife calls the store, but nobody answers. We just left there maybe fifteen minutes ago, and nobody answers, it goes to voicemail. We leave a message explaining our dilemma and ask if they could please send a text or picture of the granite that we just picked out so that we go pick out the tile for the rest of the bathroom because my wife is on a mission. She wants to get everything picked out and she wants you to get it done today.

So, now it’s been a week, a whole seven days waiting for someone to call back from the granite store. You know how you get busy to make the phone call, well, they never got called. I never got the chance to call them back. So, it’s seven days later, I’m driving my dad to the airport so that he can fly back to Connecticut and my wife calls me. She goes, “I really want to pick up the rest of that stuff. Can you run by the granite place since they’ve never called us and take a picture? I’m pressed for time but I say, “Okay,” because of a happy wife, happy life.

So, I run out of my way to the granite store thinking less and less of why I really want to do business with them. Because I have to go all the way back to the granite store since no one bothered to call me back or text me a picture or anything like that of the granite that we picked out. But just a little bit, the granite that we picked up was sold; they told us they could order another one when we are ready to order. So, that’s fine.

So, I get there and the granite’s gone. So, the girl says, “It went to production I can send you a copy of the picture we have to you by email.”

I say, “Okay, do it right now here’s my email address because I know I’ll probably never get it if I leave.”

And she says, “I will call the production guy and see if there is a piece hanging around that I can get to you so that you can go pick out your tile.”

I said, “That would be awesome.” It is five days later and no one has called me. So, neither here nor there I guess they don’t want to do business with me. So, I went back to the yard to take pictures of the first piece of granite that we liked, and then I saw another one that I liked even better than the one that we picked.

So, I took pictures of that, I took pictures of the UPC code of the name of the granite. I sent the picture to my contractor with the UPC code and I said, “Find another granite company.” I bet you can tell by now that I’m so fed up with them because their customer service is really bad.

So, the person who takes care of all that stuff lost a granite customer, and I wonder how many this year. Anyone who knows how much granite costs, it’s a nice little chunk of change. So, that one customer experience really sucks to anyone.

So, this is Saturday and I get to my mastermind I’m running a little late because I had to go out of my way to keep my wife happy and take pictures of the granite. When I get to my mastermind they say, “Hey, we are talking about the customer experience.” And I’m going, “The good one, or the bad one,” because you can tell right where my head was going.

‘I belong to a mastermind

So, I arrive at the mastermind a little late, they are talking about customer experience and I’m saying, of course, “Good or bad?” because you know what’s going on in my mind right now from what we’ve talked about.

So, I’m a mastermind with Pete Mitchel, he’s been on the podcast before and he says, “No, no, we are talking about “Good customer experiences,” he says, “I have a new client and when I call her office I’m impressed by the way that I’m treated as a person calling in. It’s just a very neat and refreshing experience,” and the person, his new customer is a real estate agent who has up to this year sold over 200 properties, but she also has another business that trains real estate assistants, so she has it down pat.

She knows, “How do you answer the phone? How do you talk to the people? How do you make them feel,” so you’re going from bad customer experience to a great customer experience and how to really make that happen?

So, here’s the real question, that defining moment, “What is your company known for?” Good customer experience, great customer experience, or bad customer experience? If it’s the latter, it’s bad customer experience. I’m going to tell you what you’re not getting. You’re not getting a whole lot of business, you’re not getting any referrals, and you’re not getting good reviews on Google or anything like that. You’re not getting lifetime value out of good people that spend good money. But if your company has great customer experience, you know you’ve had to work on it and worked on it to make it better all the time. Something you might want to make on a script for your people to follow, when and how the phone is answered, the person answering the phone to know how to answer it, answer with a smile, with questions to ask, it makes all the difference in the world.

My wife, one of her pet peeves is customer service and overall customer experience. My wife is one of the sweetest, congenial people that I know; however, one of her pet peeves is customer service and overall customer experience. If it’s not happening, if she’s out doing business and she’s not treated right sometimes I just have to turn around and walk away because I feel so bad for the person or waiter that is waiting on us.

My wife owns a service business with my daughter and their whole business is customer experience and customer service. And their tagline is, “World class service can be yours,” so they live up to that. That’s why their business is growing at a rate of 61% over last year. Won’t it be great to have growth like that? She demands that the people who she’s going to spend money with treat her like they really want to do business with her. Sure, you know and like to be treated as a customer, you go back to the business that treats you like they want to do business with you, you continue to do business with them all the time.

What about the ones that really don’t care? Don’t be like the ones that really don’t care. If it’s not that way in your organization, there are only two reasons for that, poor customer experience. One is the trickle-down effect, it’s your fault, or both ways it’s your fault. And two, no one has been trained and held to a standard that needs to experience your services and only can do that if they are trained.

So, I don’t know if I can beat that one up any more today. But it’s all about the customer experience, and the customer experience starts off with the way the phone is answered all the way to how the proposal is presented and written, all the way to the end, how the job is done, how then people are treated and during that process the way their questions are answered. Yes, you have to answer their questions and all the way to the end when you say thank you when you collect the money. Then you send them a thank you card and you learn how to wow them by building relationships.

So, until next week think about these things and go make a profit.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download

.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

3 simple steps to double your website conversions today I have Joe Burnich with us and you’re going to love him. He is a contractor or was a contractor and grew his business. Became a web designer and now he does web designing and SEO and pay for click for contractors only.

So, this is one of the cool things and this is the reason that I brought Joe on today is that he knows how you think, he knows what you’re going through and he’s been through pretty much everything that you’ve been through the different stages of growing your business.

And I thought he would be fun to talk with. And today we’re going to talk about three-key maybe four-key elements that will help you get more conversions right now today or tomorrow or the next day. But I just want it. Let’s welcome Joe.

Hey, Joe I just want thank you for being with us today and giving us great tips on web design and how to get better conversions. So, I’m going to let this go with you. I’m just I love to hear about the cool stuff that you’re doing. And so, thanks for being with us today.

Well, thank you, Dave. So that’s my first time on your show. I just want to say thank you for contacting me and asking me to come on that I feel very honored. And yes, today I mean I don’t know where we want to start. I’ve got three simple tips that people can implement today that can easily double the conversions on a Web site. So, if you’re getting traffic to your Web site and you’re getting let’s say three calls a day implementing these simple tips that are going explain right now could get you double that. That’s kind of what I want to talk to you about.

You say and most time they can probably do a lot of that themselves. Some of you getting yourself some of it you’ll probably have to have your web designer do it depends on what you know what your abilities are. Some people do their own Web site so they have full access it can do stuff like that. So yeah.

And I’m going to say, guys, if you don’t have a Web site, then we’re going to give you Joe’s contact information at the end. Nice. So, what’s number one what’s the number one first simple step? Real quick before we get into that could I share a quick story. Absolutely. OK.

So, I just want to let everybody know where I come from and went into this whole Internet Marketing Google game because I know that guys like me get a bad rap kind of that used car salesman type vibe. Cause there’s a lot of just scamming stuff out there. But my story is I moved from Kansas City to my original hometown of Missoula Montana where I live right now in 2009 and I didn’t have a job but I had a 10-month-old baby and a new wife and I had to feed them out of desperation. I a family friend talked me into starting a cleaning business because easy startup you know don’t need a lot of training don’t need a lot of capital to start up. And so, I never thought I’d be in that. But I just ran with it. Took a couple thousand dollars that I had left and run with it.

And basically, what I did was I taught myself how to get a website ranked up on Google not knowing if it would be you know profitable or whatever. But I mean I spent hours a day for months on end. I’ll bet. And yeah, I mean up at [4:00] in the morning if I wasn’t working I was on the computer trying to figure this out because I had a friend that was doing it and he was selling like cell phones or something on the on the Internet and everything was done by Google rankings. By SEO. Oh wow. And so, he showed me some tips and then I studied. And it was tough because I was you know I had a Web site. And the calls were not coming in I didn’t know really anything about marketing.

I was out there handing out flyers and business cards and doing all that just struggling not knowing if I was going to ever make it. And so, but the cool part was that once it took about four months but once I did pop up into like the top three on google, my phone started ringing. And that’s when I kind of decided OK this is something I can do. And this is something is really going to feed my family. It was all about taking care of my family and a lot of guys can probably relate to that especially the guys that are getting just getting started or if they’re going through a slow season or whatever. There’s just that fear of this business going to make it. And for me it was Google. And I know other people have other things that they use to get business and get calls coming in.

Maybe it’s Facebook maybe it’s just having an awesome network that they’ve built up over the years whatever it is. And so, I’m not here to say that Google is the only way an Internet marketing is the only way to do this. I’m just saying to me it saved my family so I got a soft spot for Google.

It makes sense to me. But it’s just another tool. Really. It really is. And so, and that was in 2009. And so, I got into just helping a few other people doing it here and there. And now you know in 2018 in three days at least we know I’ve got four employees. We’ve got we’ve done over 850 Websites in the service contractor niche and industry. And so in over the years talking to people and just testing over and over I’ve figured out some simple things that most people are not doing with their websites. That really can blow the phone up that can really get the phone calls coming in which is what we really all want. It’s nice to have a pretty web site that makes impresses people. But if it’s not bringing in the phone calls then who cares right? Absolutely.

So, I believe in having beautiful professional websites but to me, that has to go hand in hand with the conversion. So that’s what I want to talk about is conversion. How to get people to pick up the phone and call you once they do hit your Web site.

Tip number one that I like to give people is something that is very simple but I still see more than half of the people out there in the especially in the service industry construction industry. They’re still not doing this. And what that is having a big bold phone number at the top of every single page of your website. I still go out there and look at websites that have the phone number like down in the text, down in the middle somewhere or it’s down in the footer or even you have to click on the Contact Us page to even find the phone number. Right.

And so, it’s so huge so, so important and so easy such an easy tweak to just put it nice and big at the top of every page and then in addition to that put a simple called action something like Call now for a free estimate or you know 24-hour service if it’s an emergency type service you can do 24-hour service call. Now something very simple. There have been multiple studies that say if you have the words Call now next to your phone number it’ll actually double the double the people that actually pick up the phone call.

Well, people like to be told Do they really. Yeah, I’ve talked to people they’re like No I got my phone number on their people know what to do. And if they don’t it’s a subconscious thing it’s not it’s not like they’re you know it’s not like they’re thinking this through. But having that and then another little another little tidbit to go along with this tip is if you can if you stand 10 feet back from your computer if that phone number isn’t something that jumps out then it’s not big enough it’s not bold enough.

So, you can do things like kind of change the color to contrast with the rest of the Websites if you’ve got a lot of blues and greens and your Web site. Make the phone number Orange. Stuff like that. It really, really works. I mean after working with 850 plus clients I can tell you that people that have those big phone numbers like that are the ones that are getting more calls.

It’s just it’s amazing you got down to a science now. Yeah. Yes. Exactly, exactly. And a lot of web designers out there that are amazing award-winning web designers will make that mistake over and over and over because they’re looking to impress people with the visuals and not the conversions. So that’s two different aspects you’re looking at it from the contractor point of view because you were one and they’re looking at a designer’s. That this has got to be pretty.

Yes. Yes. And if you can nail pretty and convert then yeah, I mean you’re going to be way ahead of the competition because nine out of ten guys out there don’t have both of those nailed. So that’s tip number one.

So, anybody who’s listening to this if you can get a hold of your web designer or if you built your Web site on Wix or whatever you did, however, you got your Web site set up do everything you can to get a big bold phone number at the top of every page with a call to action that would be my number one tip that I can give today.

And then number two. OK. And this is something you and I were talking about before the podcast started here Dave is so, we all know that smartphones are here to stay you know they’re not going anywhere. Everybody uses them all the time especially in this type of business.

So, it and what we’re all accustomed to is you know hitting little buttons on our phone. So, my suggestion is that when you’re somebody looking at your website on a smartphone, is you don’t just have the phone number but you have the phone number on a button. So that and then you can even add a call to action to that as well like on all the websites that we do. We have a phone number in a button that says tap to call. OK. And they have that at the very top. Don’t make people look for the phone number don’t make them scroll down to find the phone number. Don’t put the phone number in tiny little text somewhere make it into a button because they’re already addicted to hitting buttons all day long or on their phone. That’s all they do.

And your two icons are really good. Exactly. They need to tap this and the video and how it goes straight to a phone call. OK. Because like we said the beginning, we want to get phone calls. We don’t want to just impress people we want to get that phone ringing. So, we can close the deal. So, the number two now Dave you brought up an amazing point. That you know most of the clients out there most of it most of the decision maker, comes to server benefactor’s whatever it may be in this type of industry. It’s the woman that makes the decision.

She is the decision maker in these types of transactions. She’s going to give the go ahead. She’s going to pick who they who they are going to work with. Who’s going to do the work for them? And so that’s going to go right into my next step. But you brought up a really interesting point is why not have in addition to a call now button, have a like a tap to text button.

So, you got my wheels turn and now I’m going to go out there and grab my web developer here. Leah and I are going to get we’re going to figure this out. We’re going to we’re going to make a text button and start implementing it and web designs and start doing some major testing. Because as you brought up Dave. Females tend to text more than more than call. They would rather text a potential vendor or potential company than pick up the phone and have a drawn-out conversation. Right. I mean wouldn’t you agree.

I would yeah, I would agree. And as we talked earlier and you know my daughter and your wife they’ve got kids. The phone rings. They’re not coming they’re not going to pick it up. If its text and they see it then they’ll take the time or you know to text back. But it’s just it’s not part of the world.

And you know there’s a lot of times where women are at work and they’re on their phone and they can’t call because of what they may be in an area where they can’t call but they can text. You know there are so many variables that you know you’re getting too loud. Let’s say you’re looking at an ad on an on your phone in a waiting room or something like that.

You’re not going you’re not going to wait forever to travel. You’re just going Oh if I can text the phone let me do this. I can. Can I get an appointment or like what we were talking about somebody with this other night? Well like 7 o’clock at night you know nobody’s going to answer the phone. But what if they got a text. You know that they would answer first thing in the morning.

Yeah. And I always I always tell people it’s good to have like a little forum that people can fill out for that exact reason because they don’t want to call it you know [8:00] o’clock at night or whatever. But you got me thinking why not add a text button that could place the form pretty easily so we’re going to be doing some major testing here in 2018. Based on your that little that little seed that you planted in my mind so I appreciate that.

I want you to track in about six months after you run your test. Give us the stats on that. I’d love to do that. That’d be great.

So that kind of that kind of goes right but it is a good segue right into the third tip that I want to talk about which it goes right along with we are marketing to females primarily. OK. And so, what I see a lot of people do on their Web sites is they’ll have a lot of pictures of you know their equipment, their trucks a lot of a lot of the wording on the Websites is very technical. And that doesn’t speak to the average the average female out there that’s going to make the decision the one that’s going to basically fork over the money. Right.

She wants to know what her house is going to look like when it’s finished. She wants to see smiling kids. She wants to see you know whatever the service is she wants to see the end result so that the even other women on your web page. Exactly. And testimonials other women that are in that are like them are ages and some more family situations whatever it may be.

So, I would highly recommend that if you’ve got you or if your website is dominated by stuff that appeals to you or to other competitors or men that you know friends whatever then you really need to rethink that and start adding some more. Make it a little bit softer. It’s kind of what you need to do to make it happier and the end result as opposed to technical logical. You know just the man the male mind and the female mind respond differently to different things.

We all know that. Here is an interesting thing for you guys that are thinking well that’s really not going to make a difference. I’m going to tell you that if you’re in a cell situation and you’re there with the woman and the guy and you sell to the guy, that guy likes you and a woman don’t you’ve lost. You are not going to get the job no matter how it goes. Yes, yes, yes. She’s going to say no, no, no. And you know me I’ve been married for 40, 41 years. My father has been a happy wife happy life.

That goes for your marriage and it goes for the clients as well. So, it does. I’m just laughing because I just I’m thinking back to when I had my business. And there are several times when I just thought I nailed it. I nailed that job. The guy loved me this and that. And I guarantee I lost it because the wife was like no for whatever reason.

You talk to them because you know the guy you didn’t need to get the attention. I had this one year ago it was hilarious. I had a client. We were we did a lot of painting and he won. He called me, he called me over and look at the house to do stuff and the old school. I mean really old school. This was like this was a guy with his wife. It was one-word answers with me. That whole conversation. He was very Lithuanian very old school. OK, I go. So, Tony so his wife goes Tony I want to get next time we paint the house. Can we paint the outside just a little tinge of green?

No. So I go, Tony. Don’t you understand how long have you been married it, Tony? How long. Many, many, many years. That’s OK. Do you not know this? Does he go know what Dave? OK. Happy wife a happy life.

Her eyes got as big as saucers I mean it got huge. I mean and Tony goes wow ok. So, we go inside and we’re just talking. You know and she goes Tony I would like this house has painted in 15 years. I want to paint this house the inside for your birthday his response.

No. I said, Tony, I need to learn anything outside of that we talked about. And he goes, OK. She got the house painted the house with the exact tinge of green that she wanted to add one. Yeah. Everything you wanted.

But you know it’s so important to come to that realization. Who are we selling to? And you know it’s kind of funny. It really is. Yeah. And what’s crazy is I’m not noticed too. Like if you take that Web site and show your wife a lot of times she won’t be thinking in terms of a client she’ll be thinking in terms of you know I’m one of the business owners. So, it’s kind of dangerous actually to ask the wife I’ve found in many cases of them in many cases. The wife having somebody close to you give you feedback on the website is not always the best way. You need to have a third party that doesn’t really have much connection to you or you what they think of the website. That’s another thing.

Yeah because I mean just the other day we have a roofer who was like well I don’t want to put the phone number at the top of the website when I only have it in like tiny little text down in the footer of the website because my wife thinks it looks tacky at the top.

And she wasn’t thinking from the point of view of like what if I was actually you know a female out here looking to hire a roofer. I want to get a hold of this guy. You know if they don’t find the phone number on your Web site. The seconds are gone. Yeah exactly. So, it’s a big deal. OK.

And so that’s it. That’s my top three tips. I mean I’ve got other things too as far as like you know getting online reviews how important that is and how that can boost your conversions. And there are lots of lots of little things beyond that but that’s at the top three. It’s definitely three things that you or you a web designer can implement like now. Especially for the New Year wrap. Get going for 2018. That new Web site gets the Web site revamped, freshened up and to convert not just be pretty and rank but also to convert.

And so, and so that’s what I got. And I don’t know if we going to talk about this right now but I wanted to make sure that you’re just audience gets a special prize. If they ever wanted to do anything with us let’s do that now do it again later on.

You know I always like promote or guess what they have to offer and how they can help our community. You know this is all about helping other guys become more profitable. Be better or what they do so that they can spend more time with their families.

Yeah. And so, I want to make sure. So, for the next couple of weeks, I would love to give all of your only listeners only the listeners, $300 off any web design packages that we have. And but they just need a dimension that they need to mention that this podcast and then we’ll make sure that that $300 is taken off. So, this is not an issue for a couple of weeks I want to make this isn’t forever.

And so, we can either we can get a link set up or people just want to go to generalcontractorwebsites.net they can find us there or just give me a call at 4 0 6 4 9 3 1 8 8 1. Okay great, and we’ll put on a show notice when we get on we get everything up and at that point and what we’ll do is we’ll put off end of show notes will put off cut-off date let’s say two weeks or three weeks however you want to do it. It will just put on the cutoff date. And from that point, so everyone knows that.

I’d like to talk about Google reviews a lot because I think that’s important. I mean I know you do too. From a standpoint that’s probably would be number for one or one of the numbers high numbers. Absolutely. And it may even bump in their effort in some cases anyway bump into the top three.

Just because of the fact and the way that I look at Google reviews and other reviews you know Angie’s List and everything but Google still the big one unless you’re on the west coast and I know you can overtake Google a lot of times when it comes to the review game. But the way that I look at online reviews is they literally are the new world of the mouth of mouth advertising. Yeah

I mean the whole the whole idea of you know tell all your friends and then haven’t called me all that stuff that still exists. But there’s a whole another online version of that and that’s basically, it’s just reviewed. I mean how many people bought into this have read an Amazon review before actually clicking the buy now button. Right.

You know what I mean. Oh yeah and a lot of times you don’t think that it applies to your business the same way but I’m going to tell you right now I’ve got a guy up in Portland. He’s got a five-truck operation does a lot of like water damage restoration stuff like that. And he so he used to have like eight or nine reviews on his competitors all had they all were right around there like five to 10 reviews something like that.

Well, he got busy. Did you know I’m going to make reviews big in 2017 and so now he’s got like 89 reviews and you’re still acting like 9 or 10? And he says he literally doesn’t have to do any more staying over the phone. It’s not about right. You know my prices deserve prices any more. It’s about you had the most reviews online. And these are all genuine reviews. Doesn’t do any. These guys above board he doesn’t know. No fake reviews of again. It’s really easy to get reviews.

It’s kind of funny. I just did a podcast not too long ago about a contractor in South Carolina and he grew his business basically by google reviews. It’s kind of an interesting way for business. It was mostly referrals. He’d get like 75% referrals and 25% would be you know from reviews and stuff like that. He went out of his way to do the different ways and he started with the google reviews and now he’s got. Last, I checked he had 55 reviews and he said that the numbers have turned. He said 75% of my business comes from the google reviews and 25% comes from referrals it’s amazing.

You got to do. You got to really do is ask. Now I have an I have another tip based on that because a lot of times people say well I don’t feel like one out of 10 people will actually you know say they’re going to actually follow through and do it. But you got to do more than ask. Yeah. And so, I like that call but you know to push the call. Yes yeah.

Make it easy to make it Brain-Dead easy for them and so the best way that I’ve found to do that is to once again we go back to text thing is to basically give them a heads up say Hey you mind if I send you a text to get some feedback on how we did it and most times I say yes like 95% of you say oh yeah, no problem.

So, what you can do is get on your phone. This won’t work on your computer. You got to get on your phone and search your business and find your Google page. OK. once you’re on the Google page you click on reviews and then it’ll take and then and then they’ll let you choose the number of stars. Right. OK. So, you click on Star number five and that’s it. You don’t. All you do on your own business. on your smartphone has to be on a smartphone. And so all five stars are gold at that point. All right.

Now you do is you tap up into we’re like the Web site addresses and you do and you click copy highlighted and then you click copy. All right. Now you go and send a text and you paste in that exact address. It’s a big long obnoxious website address but that will take them directly when they click on that when they get the text and they click on that. It’ll take them directly to the Google page with the five stars filled out. Now they can change it and put fewer stars if they want but it’s one less step that they have to take.

And so, then they’re just at the point where they’re just typing in you know the actual experience they had. But that little chip right there texting over the actual google link that takes them already just right to the place where they can start typing is going to increase the amount of you know reviews you get so if you get one out of ten by asking right now. Now you to get like nine out of 10 because you’re doing it for them in a sense. Yes exactly

And that’s the that’s the key thing is you know. We all want more business but we think that it’s going to be easy. Sometimes it’s easy but we have to work at it. Yes. Yes. I was reading some stats not too long ago. And the funny part was that 90% of the people who go to the internet to check reviews but only like 40-50% will actually write a review. Yeah. So, you know so you’ve got to work a lot harder to get what you want. That’s all that’s really what it boils down to. Which is nice. And yet the reviews are just awesome and I just you know it’s kind of cool on how easy it is to just you know send it and they will do it. And if they don’t do it right away then you do it one more time.

Yeah. Yeah but maybe you just do. You know I know you’ve been busy and we’ve talked about this. I just wanted to send this to you again. If you have time please do it. If you don’t that’s ok.

Yeah and the key time to do it is right when you have that conversation with them at the very end of the job. And they’ve got that those good warm feelings about you. Those are feeling quick like a week later. You know they’re still happy with us that they dislike you but you don’t have that. I want to help this person. Because people do want to help especially if you do an amazing job form they want. They want to but they don’t want to have to go find your Web site or go find your Google pager your pager. They don’t want to have to do all that. Most people anyway. So, the easier you can make it for them, then the better chance you’re going to get. And it’s all about just getting into a routine getting it in and out. Oh, the guy in Portland said what he does is it makes sure that all of his technicians are the ones that actually initiate that text. And then he gives them like a $25 bonus for every five-star review that comes in the day the day that they requested.

So yeah that makes it a lot nicer for him. Yes, I mean yeah, I mean one review is 20 it was worth you know is gold. One five-star is gold so $25 dollars. He looks at it. I’m paying $25 to get a review and that review is easily going to make me ten times that over the next year. Oh, easy. So, this is the place to place some golds in the pot is what he’s doing. Yeah. Yeah. That is so cool.

Yeah, I know of a carpet cleaner that was doing Facebook reviews. He would actually give them if they would do while they were still there and he would give them a Starbucks coffee. Yeah, be careful with bribes like Yelp will shut down your account if they find out about that. But yeah Google and Facebook they, you know Google says not to do it but I’ve never heard of them cracking down on it yet. Well, how Facebook’s pretty open now. Yeah, I mean people on Yelp people are suffering. I’ve heard of people getting shut down in Yelp. So, they Yelp figures it out somehow.

I mean they get so many and stuff like that depending on the trade. Yeah. And they’ve even gotten to the point Yelp’s even gotten to the point where they’ve said you’re not even allowed to ask for a review. So, Yelp is a different animal. It’s not cool. Yeah, there’s a lot a lot of angry people out there on YELP right now. So yeah, I think yes, I was listening to somebody tell me that you know it’s tied pretty much to being three views from me you know. Is that true? Oh, I’ve never heard that I heard though. Yeah, that’s why they post your reviews and stuff like that.

Now, something I did hear this morning that was kind of interesting. I don’t know if you knew this was home adviser bought Angie’s List.  I did not know that. Wow. That just went through like two weeks ago. I wonder how that’s going to play out. Interesting. It’s alright if they don’t change their name.

An interesting change the name but nobody like Angie’s List and nobody likes Home Advisers so I don’t think they’ve got some enemies that’s for sure.

You know. Yeah, they do because they just don’t do things right. Neither here or there and we’re not going to go there. All right. Hey you know this is really been awesome. Is there anything that you’ve been burning there in the back of your mind that you say you need to get this out. You want anything you want, additionally, you want to share before we close out this thing?

You know the only other thing is I do have a book that has 150 pages of all of this kind of stuff. It’s basically where I just did a mine dump and put everything I know into book format. So, if people want to get that they can get it on Amazon it’s like 17 something. If you want to get it for free and just pay the shipping and handling giving it away right now. Just go to a servicebusinessmoneymachine.com that’s the name of the book service business money machine. How to turn your Web site into a virtual money machine. Cool.

Yeah, I’ve got, the matter of fact I’ve got my book on the way. So, guys, I ordered his books so we’re in good shape. Nice. And so, we will put them on and show notes like he said. And then one more time let’s run your special again since we’re at the end. So, we’ll have that at the very end again.

Yeah so, we’ve been talking about Website stuff today. So, what I want to do is if you’re looking to get a new Web site or revamp your current website, we’re going to take $300 off for the next couple of weeks we’ll set the exact date on the show. Now it’s like you were saying yeah but this is only for people that are listening to this.

You have to mention that you listened to the podcast and that’s the only way you’re going to get that $300 special. So, if you’re looking to get a new Web site for the new year then we’d love to talk to you about it. And if we if we decide that we’re not a good fit for each other then that’s fine. I’ll still give you a free consultation with you know lots of tips and little things you can do to improve your website anyway. So, that would be awesome. So, give us your contact information again. OK so you can go to a generalcontractorwebsites.net OK or you can just call 4 0 6 4 9 3 1 8 8 1.

Awesome. Joe thanks so much. This has really been great having you on the show. Little tips and tricks on how to get everyone more business. And I thank you for making that offer to our listeners. And guys listen, I really, take advantage of it if you if you need to know or call Joe and see what you need to do. But you know one of the things that I was impressed with overall is that Joe was a contractor and he thinks like contractors, he knows you know how you guys think, he knows what you’re going through and he’s been in your shoes.

And he only deals with contractors. He’s not trying to make one everything fit. So, we’re in good shape. Joe again thanks so much for being with us today. I love it Dave, and I hope to come back in six months and we’ll talk about that text button. Yeah, that’ll be a blast. Yeah. Yeah. OK. All right. Dave, you have a good one. Happy New Year. Happy New Year. Thanks.

You may go to this website to know more details about Joe Burnich:

http://www.generalcontractorwebsites.net

Contact: 406-493-1881

To get your $300.00 discount from Joe you can go to his website offer is good only until midnight February 7th 2018

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4 Hot Marketing Strategies That Can Flood Your Business with Customers

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