Podcast Archive

Your one-stop shop for everything marketing!

Today we will be talking with Steve Smith about proven leadership skills to grow by. He’s the president of the Growth Source Coaching, in Orange County, California. He provides performance coaching services to business owners, and a variety of professional industrial and trade industry. He’s focused on helping people replace limited thinking, unproductive habits, and poor decisions.  Making with confidence, building strategies for reaching truly extraordinary outcomes is what he is widely known for. Steve speaks to businesses, professional organizations, co-host business podcast and writes to numerous publications. Today we are going to be talking about Steve’s new book, Leadership Axioms.

Leadership is something we all look at and we look at it differently. If we want to become a leader, we need to become a leader that we are willing to follow. Leadership is all about dealing with people. It involves management systems and how the business operates on a whole. It is directed towards how do you worked with and get the most out of the people that you hire, the people that are working for you and your company.

So, many times initially the reaction of some people are how they want their employees to work as to how they want it to be, which is the typical approach of not looking who they want to be in order for their employees to follow them. The working environment in the present times has radically changed that it doesn’t almost work anymore. The norm used to be “Do as I say and not as I do”. But now if we are to look at things in a different perspective, the people you oversee are what matters. If they operate on a top-notch level it reflects on you.

The leadership and growth principles are there but this time, being a leader is about what we are doing together. When people trust you, care about you, when they are willing to extend great amount of time and effort in helping you achieve your goal it’s when you are assured that you hit the mark because people feel that they the leader they are following are also interested about them, this person thinks about the well-being of their employees and hone them in the best way possible. But, when you are working with someone who is all about them, all about what they want then the natural reaction would be is that the people will be looking for a different company to work for.

When you are hiring someone, in the first 30 days, as a boss you have to set proper expectation and then ask them what exactly is important for them and you will be surprised as to what they will tell you and this, in result, will help you give the right assistance for them in the long run.

The title of this book is interesting. Axiom means are well aged, universally accepted truths needing no proof. The book contains 14 principles but we’ll be talking some of it.

  1. Axiom 2: Accountability – We are generally not taught to be accountable to ourselves so if somewhere along the line, we have that initiative to commit to a great work and desire to help people to do their best on a top-notch level, then you are able to show good leadership by making them perform to the best of their ability.
  2. Axiom 3: Building Trust – When you provide genuine feedback to your employees in private and on the other hand you acknowledge their good work publicly this makes them feel that the trust is there because they will see the importance of being an employee to your company. They will know that their boss does care about them.
  3. Axiom 6: Delegation – Balancing the work loads towards your staff involves making sure you are delegating it to the right people. Find a person who is suited to do the work.
  4. Axiom 8: Feedback – Ask permission first or it will be viewed as unwanted or unappreciated. Develop it in a way that as a boss you are there to hear what they are truly saying and don’t force your beliefs on them. Ask them if they are willing to hear what you want to say.

You may visit this website to know more details about Steve Smith:

http://www.growthsourcecoaching.com

***There’s a link in the website for free consultation and the book if in case you want to download it.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

For our podcast, our unique guest with us Dave Fuller, Dave is going to show you how o earn more and worry less . He has an MBA. He’s a Certified Professional Business Coach and the author of book. Profit Yourself Healthy. He has over 30 years of business experience owning and running his own business that included 30 staff and doing millions of dollars each year.  Dave knows what it’s like to struggle in business and knows how to make Healthy Profits. Dave’s mission is to help business owners who are having difficulties get to a point where they regain their confidence and profitability. He loves helping people EARN MORE MONEY and WORRY LESS.

What Is the relationship between profits in our help as business owners? Something happens to our body when one had experienced a traumatic event at one point of their life. It releases chemicals and all the adrenalines in it. The fatigue follows and then we all become tired. As a business owner, a lot of things can go wrong, you might not be able to pay your bills on time, your staff will get worried about whether they’ll be paid or not, my bank calls me on a weekly basis, this kind of stress takes place when they experience this kind of trauma. This affect us in a number of ways. Our energy levels go up and down throughout the days. It affects our moods, affects our relationships as a result. When our businesses are not working for us it gives the business owner a huge chronic stress.

What we need to do is to focus on the key areas to turn your business up. Truth of the matter is according to the National Federation of the Independent Business, 60% of the businesses are not profitable and 40% of the businesses are doing great. They’re making good money for their owners. Thirty percent are marginally profitable, and 29% are never going to be profitable since day one. The marginally profitable ones are the ones where the owners are making a little bit of money but the truth is they are going to earn much more money if they’re working for somebody else with a lot less stress.  If we can make our business profitable then we can lower the stress. Put a system in place in our businesses to keep our staff accountable, to keep things working the way we want it to. Have trainings for our staff to keep the clarity as to where the business is going, and setting proper expectation will cut down a lot of stress.

To reduce the stress level, here are 7 key areas that they can focus on:

  1. Current customers: Focus on them, because most of our works comes from repeat business. A lot of time our prospect customers are treated better not on the current customers. If we can focus and understand our current customers better and develop that relationship with them we can get a lot of work.
  2. Pass customers: Figuring out why our pass customer left, we can stop the same situation to happen. We need to go back, reach out to them and flourish that relationship again. Get them and have them back as current customers again.
  3. Prospect customers: Treat them as to how you treat your current and pass customers. It’s really deepening the relationship, engage with them because you want your prospect customers to become your repeat customers.
  4. Conversion Rates: The number of people that have seen and gone to your website.
  5. Average Sales: Each business has their own average sales. Total of sales in a particular period divided by the number of customers. Know how to increase your average of sales.
  6. Margin: Difference between what we are selling our product for and the actual cost. Business owners need to know what their margin is, this will be an additional money for them. There are 2 ways to increase it: Business owners need to negotiate better with each supplier for better pricing. Every percent means that money will go to your pocket. We still need to make sure that quality is still good.
  7. Increase our prices
  8. Reduce our cost
  9. Reducing Expenses: Ask your staff where you are losing your money. If they understand that the business is marginal, your staff will be contributing or figure it out. Because your employees want to make sure that their jobs are safe. Do trainings, have bonus systems, start sharing information to your staff. Because by doing this you have good employees and when you have that kind of staff they’ll be able to help you reduce your expenses.

With all these, when we have our business with a great cash flow, it will make a big difference. You will have your business turn up positively and will become profitable.

You may check out this contact information to get to know more details about Dave Fuller:

http://www.profityourselfhealthy.com
http://www.profityourselfhealthy.com/free

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

For our podcast, our fun guest is going to help you make more money and show you how money is made in the back office . We have Randal De Hart, with Fast and Easy Accounting. He’s the co-founder of the Business Consulting and Accounting Agency, and a specialized in providing back office services for construction companys. They provide book keeping services, invoicing, payment applications, preparation payroll processing, prevailing wage, monthly realtor, tax reports for construction companies. They’re located in Washington State but they handle companies all over the states. One of their mottos is: “WE REMOVE YOUR CONTRUCTOR PAPERWORK FRUSTRATIONS.” 

Way back ‘92,’93 its very obvious that there’s a huge difference between construction accounting and regular accounting. All accounting uses the same equation which is the 3 O’S.

  1. The first O is the assets, as a constructor, what do you OWN?
  2. The second O is the liability. What do you OWE?
  3. The third O is Equity. What’s left OVER?

Any constructor would understand this.

Regular Accounting: roughly 80% of all accounting for business the world and is concerned with the basic financial reports which are used for preparing annual tax returns and some rudimentary management decisions:

  1. Sales– income
  2. Cost of GoodsSold – resell of the sales; 4 lines; LMOS
  3. Gross Profit Margin – sales minus cost of goods sold gives us gross profit margin.
  4. Expenses– Overhead required to maintain business operations; gross profit minus expenses gives us Net Profit. 

Construction Accounting Is Roughly 15% Of All Accounting and Accounting with manufacturing making up roughly 5%. So, it is given very little attention in schools, colleges and universities.

  1. Labor – what you buy to pay for your employees; taxes and overhead;
  2. Material
  3. Other – permits; cellphones, fuels and gas;
  4. Sub-constructor

Every business owner needs 3 basic report:

  1. CASH = Cash on hand
  2. PROFIT = Profit and Loss Report
  3. EQUITY = Balance Sheet Report; explanation as to why profit is high; explains real money structure

Accounting is history. Forecasting in economics is all future. In construction accounting you pull up all the report in our Quickbooks files; this explains that 80% of your profit comes from the 20% of your customer.  If you pull up Job Profitability Report, the top 20% typically don’t complain a lot. Then going to a little bit of demographic and start taking a list which we call the persona of who is that person. Once the constructor already has that picture, he now has to go to the marketing, and markets through that persona. Going through this strategy, he was able to level up his income. The good personality you have and the setup you will have makes a good set up.

You may check out this contact information to get to know more details about Randal De Hart:

http://www.fasteasyaccounting.com

PHONE: 206-361-3950

EMAIL: info@fasteasyaccounting.com

http://www.fasteasyaccounting.com/caa – visit this website for the academy

http://www.fasteasyaccounting.com/podcastbonus visit this website for free bonus and KPI review

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

There needs to be a change in my business . I’ve been told a lot through some people I worked with. Things got to change. Business has to be better. I’ve got to have more money, I’ve got to have more customers, I’ve got to have more business.

Doing what you’ve always done only get you what you’ve always got. By saying, I need change, things need to change, is like asking what can I do to change? Here are some of the things that we will be talking today. Hopefully we’ll get pass this whole thing and we will move forward to do better, to do more and again we have to change in order for these to happen.

Wanting to get better and different results in your business while continuing what you have been doing is a topic that has always been in the mind of business owners. The steps that each owner is following needs to change in order for them to also change so that results will become better if not the best for their business.

It doesn’t take forever to change, it takes an instant second to change, it’s like a snap of a finger because you have come to a realization that it must be. The need to have a change in our business needs to be addressed. The only way that we can reach a whole new level to success and to your self-esteem without changing your behavior is to keep in mind that you need to have good results by the end of the day and what are the things you need to keep on innovating.

This is the greatest challenge that most people go through. As soon as you change your thinking, you’ll not only change your income but you’ll also change your life. What kind of thinking do we need to have? The kind that says, things will improve as soon as you get your name out there. As soon as you establish a reputation.

Don’t spend your money in places to something that won’t help you increase your reputation. Getting clients and customers to call is the bottom line. Attracting the right types of clients, the right way, whether it would be email marketing, Facebook advertising, pay-per-click, post card advertising. They all work, you just have to pick a couple and then as time goes by you can just add more.

As your business grows, you will add more multiple streams of marketing. It boils down to how you see the world, determines how the worlds sees you. In other words, if you think the world is full of people is interested on what you have to sell and your job is to find those people to direct response marketing you WILL find them. If on the other hand, you feel that it’s your professionalism or it’s your good name are enough to make people beg for your products or services, you’re not going to make sales. It’s time to make a complete new view.

We always say that we get what we want. You need to adapt a whole new attitude to make the system work for you. Open yourself to new reality, and when you do you can experience all kinds of successes. But where does all this start? It all starts with us and it’s called “MENTAL GARBAGE” or REMOVING THE TRASH. It’s a battle that most of us go through a lot and the thoughts are like ‘IF YOU WORK HARD, YOU WILL SUCCEED’, this is complete garbage. Working hard does not ensure success. Willing to change and do the things that I need to do to learn the strategies, the principles that I have to do to work smarter. It’s not working harder but to work smarter. One of the biggest challenges is knowing what kind of marketing works best for each of us. Continue the process of learning. Because every day is a learning process. Get creative. We need to always ask ourselves “What am I doing now that needs to get better results?” This will create ways to get the head trash out of your way. This will move you to new heights. It’s about getting the head start. It’s about getting past the ‘’I’ve always done it this way”, “The expecting to get results from doing the same thing every time”.  It’s getting to that conscious decision to change not only your business, because your business won’t change unless you change inside out. Become more of who you want to be in terms of your business.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

New Word of mouth advertising Google Reviews.  Today we have an awesome talk for you. We have a returning guest, Joe Burnich and his business partner Amanda Reid. Today we will be talking about Google Reviews, everything that we can possibly think about that is related to google reviews.

Google reviews are very essential to businesses. Everyone looks at reviews but not everyone gives reviews. Even if people loves your work its hard to get people to take action. It’s still is a big roadblock that most small businesses experiences when it comes to get reviews. Beyond that, it’s not just being hard, there’s that fear from business owners as to what others will say about them when they are left with bad reviews even though they thought they did a good job. While we have that fear, understanding what we can do next time is very important as well.

Providing good services, even though we don’t know what will be the outcome from the clients will be, it’s still part of the transparency between the interaction you had with your clients. The more you interact with your google page, the better that is for your rankings. It shows that you care to your customers, to your potential clients, whether it’s bad or good review. Responding to the bad reviews can also turn that review around to a good review. If you show that you reached out to customers who gave bad reviews somehow, they can change the reviews to a good one.

Here are some of the ways that you can get good reviews:

  1. Understanding: Reviews are basically the decision-making process for a lot of people. It really is the new word of mouth advertising. Reviews let the entire world tell others about you. Understand people and communicate with them properly.
  2. Providing a good service. If you’re unsure of having a good service then there’s a high chance of not getting a good review.
  3. Having a conversation with your clients or potential clients. Whether email or text messages, it will make a difference. It’s because you show that you genuinely care about the services you provided.
  4. Reaching out to them shows that business owners nurture the relationship between the business owners and customers.
  5. Offer an Incentive to your staff or employees because it will serve as a drive for them to make the “asking for reviews” artistically so that your customers will likely give you a 5-star review.
  6. Personalize your notes or a simple message that you will leave to your prospects. They’ll feel more valued.

Google reviews are the new word of mouth advertising now. You get a lot of referrals from other people or establishments since people will check your good reviews. Joe has a smart phone app called “The Easy 5 Star App”. It’s an app to get easy 5 star from your customers. It alleviates the bad reviews to come in automatically. It automates the feedback from the customer.

  1. Simply put in the cellphone numbers of your customers and click submit. They’ll get a question: “How did we do?” If the client gave you a 5 star, it will take them directly to your google page and they can leave a review.
  2. If the customer did not like the service they got and is about to give probable 1-2 star, it won’t go to your google page but instead it will ask a question: “What can we don to improve our service?”. Basically, this part will prevent you from getting a bad review.

It’s easy for every business owners now to get 5 stars from their clients. Joe’s company wanted to do something different. They wanted it to be simple, affordable, and have you up and running in no time.  And again, it’s inexpensive, they only offer the app for as much as $300 because they need to create the app specifics to the business but they will only charge the business $29 a month for each business listing they have in google. For the listeners of this podcast, $147 to have it set up and $29 each month.

Special For our Listeners Get 50% off set up fee only through this link  

Half-Off Easy 5 Star App: https://easy5star.com/secret-weapon

You may visit this website to get to know more details about Joe Burnich and his smart phone app:

http://www.bigwestmarketing.com

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

As I was doing a research for a webinar I am doing, I came across this and Its sort of like old school but not really. It’s not used much, not likely to think about it. You don’t see a whole lot of it. But believe it or not, this kind of advertising will give you up to 500% better response rate than an image advertising. That means it’s your postcards, could be magazine ad with all your stuff on it. Will this work on social media, I could imagine it would.

We’ll be talking about Advertorial Advertising. It gets up to 500% greater response than image advertising, color brochures, or flyers and other forms of products.  It’s proven an advertising fact. Do you want to know why? It doesn’t look like advertising. It looks like news. Advertorial ads are successful because they combine the trusted look in the feel of an editorial or a news article with content that promotes an advertising your business. This marketing strategy will make your phone ring. This will make your prospects to know you. This isn’t the fastest way to attract your clients but it will make your response rate go up. Which is the main goal.

To protect ourselves, what we’ve really learned to do is quickly identify things that look, sound, or smell like advertising. Unless the ad or the commercial gets our attention or interest right away we turn the page or hit the remote control. Most advertising does have an identifiable look and a feel to it. There’s a headline, or maybe not, a pretty picture or whatever the case may be. Like a radar detector, our brain can instantly scan and senses advertisement pictures. The messages larger from the shapes and size whether there’s going to be a special discount something like that and precisely why the best marketing approach to do everything you possibly can.

The secret to making your advertising look like a newspaper story, is to trust and accept the look and feel as we read newspaper prints. Advertorial newspaper advertising has been proven for decades and gets 500% more responses than image advertising. The technique has started over a hundred years ago and it’s one of those lost things. If it’s a new story, people will more likely to read it.

WARNING! DO NOT HIRE CONTRACTOR UNTIL YOU READ THIS FREE REPORT. Planning and building a new home is probably one of the most important decision in your life. If you make anyone of the 10 biggest mistakes home builders usually make, you could cost yourself thousand or even ten of thousands of dollars in needless expenses. So, don’t take a single step without getting a copy of this free report that reveals the hidden secrets most constructors never tell you. Call +1-800 *** 24/7 days a week for a free reported message what no one else want you to know. This is a sample ad and as you will notice, this ad doesn’t have any graphics, pictures, slogans, logos no images or whatsoever of your business. It has a headline, copy and a non-threatening response.

Advertorial Ads are hidden secret that many people don’t really know about and is not aware of it. Advertorials have been known to post better results and is far likelier to engage the reader. Check the advertorial ads below and play with it. Customer tailor the ad or however you may want it to be.

ADVERTORIAL: WARNING DO NOT HIRE CONTRACTOR UNTIL YOU READ THIS FREE REPORT

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Today we have an awesome talk for you. We will be talking with about Jim Mosquera.About how to Avoid Becoming Another Financial Statistics.

He’s a published author of fiction and non-fiction and a business professional. He wants people to understand the world of problems and think for themselves. Currently, he’s the principal of Sentinel Consulting, a small business consulting, financing and debt mediation firm. He also operates the economic and financial website called The Sentinel. He contributes financial and economic articles to various publications. According to Dun & Bradstreet in the next 60 minutes, 12 businesses will file for bankruptcy and another 317 will have suits, liens or judgments filed against them. Jim’s company is here to improve the financial viability of your business. Sometimes personal credit problems bleed over into business. And Jim’s goal is to avoid from becoming another statistic! He is also bilingual practice.

Jim was involved in his kind of industry, he always had his hand in money and doing things researching about money and banking. He took a license for himself that someone that can manage commodity futures money. Around 2008-2009 he began to write for an online journal called Examiner.com and for a while it was the fastest growing online newspaper at the time. He had a column in their that talks about financial economic topics, and small business was certainly what he wrote about. Around 2010 he first published his non-fiction book under the Excaping Oz series. It was all about the economy and the financial market. He started his SENTINAL CONSULTING company about 4 years ago. It’s a practice orientated to helping small to mid-sized businesses. Small to mid-sized business if you pay attention to it, it’s the engine of what makes the economy grow.

He has 3 pillars that he talks about in making the small to mid-sized businesses to grow:

  1. Business Consulting – Business owners avoid burning cash and do everything in their power to protect it. Cash flow is King. Sentinel Consulting sorts through some of the key decisions that will make the businesses financially viable. They identify key issues and make recommendations which may involve their partner network.
  2. Alternative Financing – Financial Planning in Sentinel consulting helps small to mid-sized businesses acquire financing when traditional sources are unavailable. Eventually, the main goal is to acquire financing for your company but then return your company to traditional lending sources when cash flow improves. This is a win-win situation for both parties. Traditional Financing options are: Asset-based Lending; Business Loans; Church Financing; Debt Restructuring; Leasing; Lines of Credit; SBA.
  3. Debt Mediation: Trying to resolve your debt in court is not the best resort. If the problems persist the business will find itself in court, but it’s a fight that you are not likely to win. Debt mediation involves an objective financial analysis of and possible capital acquisition to satisfy creditors. Financial resolution would be the best choice, not a legal one. Business consulting would be an alternative finance debt mediation. Sentinel Consulting goal is to bring financial tool to small sized to mid-sized business to the business to keep them healthy. The approach is broad base and objective. Small business health and wellness is necessary to create a strong under pinning for the American economy and Sentinel Consulting wants to be part of that.  Anatomy of Small Business Warning Signs.
  4. 1/3 of accounts payable overdue by 90 days
  5. Skipping debt payments to meet payroll
  6. Collection letter from suppliers

You may visit these website for more details of Jim Mosquera:

http://www.sentinelConsulting.biz

Email: jim@thesentinel.biz

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

What are the unanswered questions every employee needs answered today’s podcast we will be talking with Jeffrey Davidson about that topic. Jefferey Davidson likes to talk about is leading a great team. He loves seeing a team work together and a good leader leading a team. Seeing things done right is a good feeling for him. Taking your professional teams from a “meh” level to a maze ball.

He is engaging, thought provoking and sometimes get you excited, you think you forgot to pee. Jeffrey has been exploring the boundaries of world class team for over 20 years, and is a recognized expert in strengthening leaders and building teams. He has worked with hundreds of teams and thousands of employees, and consulted with multiple fortune one hundred corporation. He’s a dynamic presenter, he speaks in conferences across the US and in Canada, and his audiences loves his interactive and high energy talk because it includes humor, real life stories, success with many brushes of failures which is the best way to learn.

Jeff likes to talk about is leading a great team. He loves seeing a team work together and a good leader leading a team. Seeing things done right is a good feeling for him. Taking your professional teams from a “meh” level to a maze ball. The “meh” is a bad version of bla people are showing up but they’re not showing up, they’re here but not present, they’re looking for the paycheck, but they’re not going the extra mile. How a leader does or share things, act or organize things leads people to act that way. People are disengaged and the employees feels that they don’t have any power to change it. Employees have a lot of questions in their head but they don’t have the chance to ask it, so as a leader it’s their job to answer it proactively. Knowing that your staff feels that way, they feel that they have a meaning in going to work makes a big difference.

  1. Giving meaning is the first job of a boss or an organization. It’s to make sure that your employees have a difference to make.
  2. Clarity. It’s to set the proper expectation towards the people working for you. Let them know what exactly they need to do and what success looks like. Have that excitement to go to work.
  3. Structure. Knowing how we get things done. Needing the right tools to use, and how to be able to simplify it. The process and the structure and the environment are all those things we need to have those stuff because if the structure is on the way the employee won’t know how to go about the right process to follow. The boss needs to be involve to make sure that the structure is right and the support is there to master all these things.

How does a busy man turn his team to a stand out ground? There are 2 things that we got to do:

  1. You’ve got to figure out how to get people to work together. We encourage them. If there’s are things that get in the way we need to call it out. We need to have dynamics to be able to become a team.
  2. We need to have feedback. Without feedback, we don’t change. It’s because we need to be better that what we were yesterday. Every system doesn’t like changes like in biology, it’s called “homeostasis”. How do we get beyond this, and the answer is you need to ask questions for yourselves. Teach your team to ask each other and ask their boss. Let them acknowledge the fact that all did a good job.

This is amazing because everyone becomes part of the team and everyone learns how to do good work. Knows how to ask themselves on what they need to refocus, so they can succeed on their goals. It’s becoming better and better every day. Interactions should show positively as well. The willingness to grow is what will make a successful team. A good leader sets expectation and this is what excellence looks like but still acknowledge your hard work. Because this is still part of good team work and this is what being a leader that you would like to follow.  Don’t wait for an annual review to get better. Have that small conversation to get that positive change.

You may visit this website for more details about Jeffrey Davidson:

http://www.greatteamsltd.com

You may book him for next event: 972.965.1830

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

The Customer Experience, The Power of Moments what does that mean?

Today we have an awesome talk for you. We will be talking about this book by the Heath brother, Chip and Dan Heath; The Power of Moments, it’s all about the Customer Experience.

The only thing that your competition can’t steal from you is the customer experience. The takeaways from the book that I think is amazing is how we implement customer experience, that WOW factor to our business.

 Creating interactive moments with your customers even with your employees. People can put up with the whole harmony in an average. What you want is to have a stellar experience. A set of interaction that continuously outdo the expectations of each customer that comes in to your business. The experience is what pushes your customers on the edge. The customer experience, the customer service, is all that you have.

 There must be something that makes the customer happy, makes them come back. And with this being said we should have an exemplary communication with them. Pretty much everyone sells the same thing but we need to show everyone involved that we want to keep the customers happy, we want to make the customers come back. The communication starts with:

  1. Having the customer be aware of the company meaning the person who had attended to their needs, the process that will take for them to get what they had ordered from you in the beginning. Little details make a big difference.
  2. Next up would be the closer and the processor sends out a video email. In this part of the communication, Introduction is very important. Branding your company while greeting your customer is going to be very explicit to them.
  3. Personalization and Attentiveness. We now send a proposal. We send a thank you card. A follow up is also needed. Within this part of the communication, you can send a personalized card or email showing a little bit of your biography to make the customer feel a little bit better. (Remember, it’s your customer who keeps your business a float, profitable; keeps people come back and forth, more referrals because you did a good job, whatever the case may be). Creating that extra experience and keeping in touch.

Translating the experience, you get from others to your business so that it won’t look like a business towards your clients. This will make your customers check your reviews, your feedback and it will be your defining moment because this is how you get them check you out and have that WOW factor when they transact with you. Appreciate your customers then go that extra mile to serve them because you will deepen your relationship and they will feel how much they are valued in your company, in your care. It’s all about how you take care of your customers and that is one extra magnificent customer service.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers  

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.  

Our sponsors  

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money  

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb  

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

The Business of Expertise we all should strive to become experts in our businesses Today we have a special guest, David Baker. He’s an author, adviser, and a speaker. We will be talking about his book: The Business of Expertise. This book teaches entrepreneurs to elevate the impact of advisors. It has 3 cores of Principles. It really is profound in a sense that we have to become experts. The world has really changed in terms of technology and using that to gain knowledge in order to develop a sense of responsibility towards our work.

Niching down or becoming the expert is what we aim to be. When we get started in a business, we become in a sense, everything to everybody. Usually, we are desperate for work, we accept what comes our way, which is a little bit more out of desperation. That is something that might be a good strategy to start with but it’s not sustainable in the long run or overtime. You have to be in a place/situation where we could change the strategy or switch very quickly. Only accept the kind of work that we will be happy doing long-term rather than just sucking all this other opportunity in to the vacuum, and then once we are loaded up with the right opportunity and experiences, then that’s where we go full time otherwise we develop other bad habits and it’s not going to be a good life for you.

People get caught up in the real world and at times they feel like they’re good and strong enough to do their own business. When we compromise our business standards, it’s because we feel some sort of financial pressure. It makes sense to run the business well so that poor financial performance doesn’t prompt us to make some bad decisions. Once we compromise, we basically waste an opportunity.  We are inside our own jar and we can’t see ourselves objectively. Another thing that stops us is courage.  For us to be able to become a better expert in each of our own marketplace, we need to know how to position ourselves. It helps us to develop our deep expertise even further. Part of this is knowing how much opportunity is there in the marketplace and asking yourself these set of questions will let you know if you are headed to the right path.

  1. How much good am I?
  2. How much money can I make?
  3. How much work will I be able to enjoy?

This helps us differentiate the service that we are able to give. If we know how to position ourselves in the marketplace we have targeted, then we are able to review the entire business that we are about to provide to our clients. Your clients are needed in your marketplace because that is how you get your evaluation, your reviews, your feedback. These are very important to become an expert in your chosen field. We dig deeper by studying the most effective ways for us to exhibit our expertise.

The tenacity to grow, learn and love the workload that we have in this industry is what makes us establish ourselves and our company. Throughout the entrepreneurial journey, each business owners, each entrepreneur, they set a foundation for themselves to tackle any obstacles and these emphasize their courageous decisions to make sure they position themselves to the key to success. The transition that each business owners takes from the very beginning until the present displays their ability and proficiency of knowing their weakness and turning that to their own advantage.

You may visit this website to know more about David Baker:

http://www.expertise.is

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/