Forward Motion What Is It and What Happens When You Stop It we are going to be talking about another law, one just like The Law of Gravity that is just as real, just as powerful. This other law of forward motion can get your attention just like gravity and in some cases, causes pain also. No one ever doesn’t think gravity isn’t real because we all have been affected by it in one way or another. We have dropped something or tripped over something and the result is always the same… we fall, get hurt or something breaks because of it, The Law of Gravity. So, The Law of Forward Motion has some of the same characteristics. It’s one of those things you probably don’t pay much attention to, but it’s real none the less.

Forward Motion in the English language means:

  1. The act of moving forward (as toward a goal)
  2. The act of changing location from one place to another.
  3. An effort to advance; the general progression of your working or professional life.
  4. Advancing as if in the child’s game, by leaping over obstacles or competitors.

Just to give you out the 3 kinds of law of motions so you guys would have an idea what we are discussing and how we can relate this to the business world:

The First Law of Motion states, “A body at rest will remain at rest, and a body in motion will remain in motion unless it is acted upon by an external force.” This simply means that things cannot start, stop, or change direction all by themselves. It takes some force acting on them from the outside to cause such a change.

The Second Law of Motion describes what happens to a massive body when it is acted upon by an external force. It states, “The force acting on an object is equal to the mass of that object times its acceleration.”

The Third Law of Motion states, “For every action, there is an equal and opposite reaction.”

So, if we are to relate the meaning of “forward motion” to our business or in general, as you can see it has a positive meaning towards business or to us.

This is what actually happens in The Law of Forward Motion. You are moving in forward motion with your business and doing many things to promote your business hoping that you are doing the right campaigns and you are tracking your marketing and all of a sudden business comes out of the woodwork from places you never would think of.

It is because you are moving forward that you are sort of creating a vacuum and pulling business along with you. It’s because of what you are doing to promote your business in one area that you are getting business in another area. That’s the best way I can explain it.

I don’t know if The Law of Forward Motion will ever pass you, but I do know that when you stop so does the vacuum and the forward motion. This is where the pain starts.

So never ever, ever stop the forward motion in your business and you will not self-inflict any pain on yourself.

It’s true and it’s real and can have a really positive effect or negative affect on your business and your life.

Let’s look at an old handle water pump for instance. You may have never seen one in real life, but surely you have seen one in an old western. You know the kind that you pump and pump to prime and then after a while you have a steady stream of water coming out.

This is what it’s like to keep the forward motion going in your business. Again never, never stop the forward motion in your contracting business. When you do it does cause pain because it will be like starting all over again. So never, never stop the forward motion.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download. 

4 Hot Marketing Strategies That Can Flood Your Business with Customers 

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your underware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Culture what is it, does your business have one? Gerald J. Leonard understands the challenges that business owners face as they struggle with culture confusion, too many number one priorities, lacking consensus among key leaders and misalignment of their mission, vision, and values.

 He is an international expert on the topics of Developing a Culture That Works, Strategy Implementation, and Project Portfolio Management and is also a professional bassist. He is the author of Culture Is The Bass: 7 Principles for Developing A Culture That Works and has an upcoming book, Symphonic Culture: Unify, Strategize, and Execute Collectively for Optimum Results

Culture is the intangible and almost emotional connection that people have with a company or family or organization. Gerald thinks culture is the foundation of the place where you get great music baselines. It creates a framework of the bass and it’s like the physical bond that all other women who have similar cultures. It has different cultures that propelled people away from each other. Each influences our perspective and it also causes the characters of the organization.

VISSION: Every business, every organization, every family and every individual has created. Has some form a culture of how they are living. It really boils down to their overall vision for their life.

VALUES: This is how they live now and they are made here which creates this culture. A culture that is pleasant, exciting, fun, and serving helpful art that can be one that’s very toxic but everyone has. And sometimes, people are not sure how they develop them.

MISSION: If people have a business, they should want to have an organization that they want to grow. Having people that will be loyal to them consistently. Meaning having a positive attitude of employees which relates to the culture of the company.

The key learning here is discipline. People need to have a clear vision or a clear track of where they want to go. They need to look those three things. People have to step back and visualize “What do we want our culture to be?”.

 One way to do that has the business owners ask their customers since they know their clients and what they want. These questions will be your core values which are going to help business owners implement into their system, whether it’s integrity whether it’s customer service first, whether it’s excellence in each branch certifications, these are the things that customers admire and what business owners will have to live for.

At times it does call for some challenging times where business owners have people on their team that doesn’t realize they don’t live according to these, sadly they would need part ways with these set of people in order to maintain the vision, values, and mission that they have for their company.

 Critical decisions are made because everything needs to be aligned to really make a difference. A good company culture takes work to build an anchor for a long-term sustainable business.

In terms of hiring, a company needs to be able to hire people that  fit into their culture. Meaning they could already see that the person is able to transform after developing the skills they have and understanding the story behind the company. They understand the vision, the values that the owner has for the company. It doesn’t have to be complicated, each of them should be able to share their best practices.

 The proper mindset to be able to do the job. Because companies want to be set by people who can tough it out but at the same time will always have the same mentality in understanding the main vision and values of the company. And that is their accountability.

It’s very important for each person to be able to hold the core values and criteria of the company because then they truly understand the culture of whom they are working for and what the company can do for them in return. And that’s what a good business is.

You may visit this website for more details about Gerald J. Leonard:

http://geraldjleonard.com/

AMAZON: https://www.amazon.com/Gerald-J.-Leonard/e/B01IQW616A

There are so many ways to do almost free marketing you just have to think about it or you could just go to the website and pick up the free download. 

4 Hot Marketing Strategies That Can Flood Your Business with Customers 

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet. 

Our sponsors  

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money  

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb  

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/