From today’s episode: Click here to download “A Step by Step Guide to Creating Your Own Consumer Awareness Guide”

Did you get your copy of “4 Hot Marketing Strategies That Can Flood Your Business With Customers”? Get it at http://ContractorsSecretWeapon.comnow!

More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com

More information on Dave Negri can be found here: http://EliteHomeSVS.com

Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades.

Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more. We discuss what has worked for us, why it has worked, and why it might not have worked.

Good marketing is the key to having a very profitable business. We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Did you get your copy of “4 Hot Marketing Strategies That Can Flood Your Business With Customers”? Get it at http://ContractorsSecretWeapon.com now!

More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com

More information on Dave Negri can be found here: http://EliteHomeSVS.com

Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more.

We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business.

We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Did you get your copy of “4 Hot Marketing Strategies That Can Flood Your Business With Customers”? Get it at http://ContractorsSecretWeapon.com now!

More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com

More information on Dave Negri can be found here: http://EliteHomeSVS.com

Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more.

We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business.

We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Did you get your copy of “4 Hot Marketing Strategies That Can Flood Your Business With Customers”? Get it at http://ContractorsSecretWeapon.com now!

More information on Pete Mitchell can be found here: https://BustOutTheBigGuns.com

More information on Dave Negri can be found here: http://EliteHomeSVS.com

Our marketing podcast is unlike anything available elsewhere to contractors…we talk with marketing specialists across the board who give us concrete tips directed entirely towards the trades. Some of the topics we cover include Marketing, Sales Cycles, Pricing, Positioning, Branding and more.

We discuss what has worked for us, why it has worked, and why it might not have worked. Good marketing is the key to having a very profitable business.

We are a marketing resource to contractors in the building, painting, pressure washing, roofing, plumbing…heck almost any trade that you can mention.

Today I just want to thank everyone of you who have been following this podcast we have been  been on the air for I think four and half years we’ve brought you some great content some great guests to help you with your business and great marketing concepts all with the intent to help you grow your business.

 I don’t know about you all but I’ve come to the realization that there’s so much information out there that it can be overwhelming and I hope that none of this has been overwhelming for you for you in the past.

Today I just want to share a couple of things with you, sometimes we just don’t want to talk about. Or well it’s kind of weird but we hear a lot of our great stories from a lot of the books we read a lot of people you come in contact you know the stories that are shared. They are those mountain top experiences usually the best of the best. These are things that have worked but you know we never talk about don’t know why we don’t talk about the valley experiences.

  Don’t know why we never talk about them. The mistakes or the challenging things the things that got to them on top experiences those are the real things that make you grow.

Yes, it’s great to cheer on the people that have made the monumental quest but we don’t talk much about the failures or the course corrections that got us to the top.

Nobody likes to talk about the failures or the course corrections but they’re real they are very real  and what we get through.

Today listen I want to share with you one of my big secrets that I’ve never shared before and just recently it dawned on me over the past couple of weeks maybe a month or two, I’m not sure but it’s just been really in the back of my mind and that I’ve been holding out on you and I apologize it’s never been intentional,

 My goal has always been to give you everything that I possibly could to help you with the growth of your business but for some reason and shame on me I have not done that .

I have to tell you it wasn’t intentional, but it’s been brought to mind recently in a crazy and in a mighty  way.

Out of all the marketing knowledge and insight about  how people think in the way they buy and the psychology of things in the marketplace and how to get people to be attracted to your marketing and call you, the number one thing that has helped me in the growth of all my businesses is I know some are going to say is this is crazy but it’s been prayer.

I know some of you will get it and some of you will not get it. 

 And it’s really you know I don’t know why I never brought this up before but it’s just really the words put on my heart to let you know that out of all the great things out there that are available for your marketing for running your business is prayer it has been for my business .

Because I don’t know everything and no matter how much I do  know in what I can put together.

 You know why I would pray about it why would I pray about every aspect of my business alternately because it’s not my business it’s God’s business and that’s what the intent was from the very beginning that I started business and I know that.

Like I said Some of you will get it and some you won’t .

Some of you will say, well why would I pray about every aspect of my business because like I said it’s not my business my business is Gods  business and that’s for me it could be for you that’s OK and if it’s not that’s OK too.

 But in reality who know more about how to run the business, how to market, how to handle employees how to better run a business the correct way better than the creator.

Let me tell you one of my favorite stories and because I know some are saying why should I pray about something that I know how to do, or I think I know how to do that I you know been doing right along.

 Why would I pray about that so let me tell you one of my favorite stories about the knowing what to do being in a position of doing the exact thing that you know what to do but.

Here is the story, He didn’t do it and said he prayed about it so let me tell you and this is really one of my favorite stories and it’s about King David and his six hundred men of war came home and they came home to find out that their town had been burned to the ground and everything had been carried off every living thing every child every woman all the livestock matter a fact if it didn’t get burned it was taken off.

Oh can you picture that. If you picture something like that coming home finding nothing there.

The story goes on and says they all wept until they could weep no more and now everyone was mad at David and  they wanted to stone him, six hundred men blaming the leader for what had happened to them and you know what this is one of those scenarios where David knew what to do ,matter of fact those six hundred guys like your employees they know what to do but.

 Why wouldn’t they do it go after their families they were warriors that’s what they did they know how to do the wok they were battle tested and driven.

 David knew how to do it he knew what to do he was the warrior just like your the business owner you’re the business leader.

 When you talk about peer pressure six hundred people wanted to stone him because we know what to do less This will get our families and David decided that now you know he didn’t give in to peer pressure or even know that that would probably be the first thing when done was just go out and get everyone.

David stopped cleared his head and called the priest and prayed, he prayed

To God and he asked. Should I go after the Raiders? And will I catch them, and God said yes and if you read the story to the very end they recovered Everything ,everything.

 1sam:30:1 take a look at it but I wonder will it happened if David and his army did what they knew to do that they were the warrior or the business person. We all know when of course we would never know what would happen because the story wouldn’t be there.

 Got put in there for a reason to show us what happens when we bring our prayers to God. As it should be done. In any case the answer.Sometimes the most profound ways.

I know that throughout my business life the best times are really when I prayed about it and I think about it’s a reaction that I should go and I pray about the marking actions do I prayed about even type of people that I want to attract and when I even went in did ask them as I wrote proposals is this going to be the best fit for this customer and I would always pray to give me the customer that you would have me to have the one that my interaction will help me to glorify youLord.

 I have to tell you that prayer has had the most profound effect on my business.

So today’s Transitions and knowing when its time I want to switch over and tell you about today’s thought on trends this is knowing when it’s time.What in the heck does that mean?

You know in our culture we as business owners and just in life in general and I know that I have big ego and I never thought I had a big ego until recently.

 Personally I’ve been tested it been a big deal and it’s gotten into some trouble that I’m working it out let’s put it that way.

 Have you ever had a situation and let’s just say we’re going on topic since we’re talking about business let’s just talk about business and we’re going to do everything same as always, everything’s going great you’re doing the marketing you’re doing whatever you normally do. And then all the sudden. Everything slows down or stops and it seems like you all the sudden you hit a wall everything comes to a screeching halt or real close to it and it sort of sets you back a little and you go.

What in the world in going on here ,this is happened to me three times in my life about twenty years ago. And we work that about two thousand and eight and I think a lot of people went through that and recently in probably the past.

 Probably twelve months it started and came to a head in the past two months.

 So according to you know our normal business acumen  are things that we’ve learned in this culture you know if there’s all wall we hit we are taught to  go around it to go  right go through go over it, right I’m sure you shaking your head right now yes these are things that sometimes or some hard lessons I want that or I can’t seem to break through the walls.

But I want to propose something new here. Here’s a question that I want to propose to you that really change the way that changed things for me .It really helped me a lot going to this question.

 But a question that ninety nine out of one hundred people will never think to ask.

 Why is the wall there in the first place.

Interesting question isn’t it why is the wall there.  Well many of you are saying.

Well you know that’s kind of crazy I would never ask that question why is the wall there in the first place.

That was a question that I had to finally come to because I couldn’t get around it can get through it can get past that and more I tried I just got humbled and says You’re asking the wrong question so I want to share that with you the question about the wall.

What would you why would you ask that question why is the wall there well cuz the wall is there because there’s something that I need to learn or maybe there’s something for me to need to stop and that’s basically what happened to me is there are some things that I need to learn and there’s some things that I needed to .

It goes back to beginning of this podcast where we talked about goes back to prayer.

I know what to do maybe I should do it as God I mean what should I do. So I said this recently has just happened to me and it’s been accumulating over probably the past maybe year and it’s really come to head in the last two months and I really had to take a look at that and pray about why is the wall there and the answers that I got.

 A couple real astounding answers that I never even thought would come about . That I can’t ignore. And the answers from my life for me was transition and that’s where this came from this title this is this is part of that transition. Do I know what am I going to transition into ,I have no clue but I know that I need a transition and there’s time and number two thing was you need to simplify let’s simplify to make your life simpler and it’s been too chaotic for too long .

That’s really refreshing for me and the other thing one of the thing that came through loud and clear above all other things is that you’re chasing the wrong thing. And that really caught my attention also so I have to you know take these things into very big consideration and that’s why when the you know the transition comes in people’s lives and when you know that it’s time to transition you need to do it because going on the path that you’re going it’s just not going to lead to work where it would be better that’s the cool thing you know is he better and so.

A lot of people who go through transitions I’ve seen him go through physical ailments I’ve seen people go through financial troubles, God will do whatever it takes to get your attention to draw you closer to him.Luckly for me it’s not has been physical hasn’t been a real big financial burden it hasn’t been peaches and cream let me tell you that but He got my attention and I know. That this is great for me.

So this is what I just want to let you know is that this is going to be the last Contractors Secret Weapon podcast because it’s time for that transition. I to want to let you leave you on a note that the secret here success is about having God be in control.

 And if you’re not a believer that’s OK you can do try to do it on your own and you  may become successful but its more that it is serving a risen Savior Its about  being at peace in all things its about an unspoken joy.

For those who do understand you do understand  for those that don’t believe in Jesus Christ that’s OK That’s really OK.

 But it’s not OK for me and you’ll probably think that this whole thing  I’ve talked about as crazy and that’s OK but I want to tell you this .

It is more important to know whose you are than who you are. And so the simplify is awesome because I’ve been working like a crazy man ten twelve hours a day for I don’t remember how long and it’s just like I’ve gotten this huge release.

 I need to do that that I can things need to be simplified so’s and then I’m chasing the wrong things so I’m going to simplify I’m going to simplify and hopefully that this has helped you or will help unit future I don’t know I’m not going to be on Facebook I’m not going to be on Linked In and if you want to talk a little bit more maybe you need to. E-mail me at. info@contractorssecretweapon.com

Again I just want to thank each and every one of you who have been following the podcast for the past four and a half years or if you are new go back through there’s  like two hundred eighty eight nine but I just want to reemphasize that prayer is the one thing that will exponentially grow your business and yourself. So signing out this is the last podcast go grow your business be profitable and be successful. In all that you do because you prayed about it.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.   

4 Hot Marketing Strategies That Can Flood Your Business with Customers   

Our sponsors   

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money   

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb   

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

For today’s podcast we will be talking with  Pat Morlando. Pat’s been in the business for over 20 years. He was also a sub constructor. In reality you have to be in your toes because you have 2 customers, everything in your business translates in your business. No one knows the food industry like Pat Morlando. Now the extensive experience he had helps him with his current business. He provides quality experience and service towards his customer and to his staff as well. They have over 450 employees and extends to 5 states. It’s all about the service industry now. In today’s market, in every level, they want to understand the vision but also match the personality of the client. If every one of those pieces, the vision of the client will be gone. In each market you have 2 customers, and each should be treated equally and as important.

Meet or beat the expectations of the clients is a must. For Pat, they hire the attitude and train the skill. Product is the product. If you don’t provide good service it won’t be a good product. It will just be so-so for the customers which may not be good. In the party business, they need someone who is very outgoing. For the most part, they will be trained their way. In most industries, it’s getting harder and harder to find qualified employees. Matching an event personality with staff personality ensures that success. The vision has to become the reality.

They have systematically grown every year. As a business owner, no matter what happens you need to have profit. The challenging things as far as the programs they have has been, needing an employee that fits the needs of the target market they have. Finding the individual that fits the needs of the company is going to be tough but with the training program this helped the company earn more.

Creating an image, going in prepared just like solving the problem before going there. This is something that they represent towards the market that are targeting and servicing. The whole outcome is to make sure that the company invests on their employees because they are hiring for the future. If the employee is not an asset they are not good for the company. Because if not then they are not valuable to you, to the company and to the customers. The company has the ability to put them to work but if the employee is not able to meet the expectations of the company then they have placed that opportunity to the wrong people.

Reaffirm the commitment to make every effort to accelerate the achievement of the company so to be able to match the vision, to develop the goals. This is to also deepen the relationship of the owner to their employees. It’s about the customer’s the bottom line. It reflects on Pat’s company. “Servicing the hospitality industry is not only our Mission, but our Passion!” this is the motto they have and you can also see this in their website.

They have franchised their companies, and what they’re looking for was group of business that they love what they want. Enjoying their team. Expand their branch nationwide. It’s a good business opportunity.

You may visit this website to know more details about Steve Smith:

http://www.enjoyyourparty.com

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

If you have a story to tell and would like to be a guest on this podcast email my assistant Shell atShell@contractorssecretweapon.com  and she will send you our guest sheet.

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Today we will be talking with Steve Smith about proven leadership skills to grow by. He’s the president of the Growth Source Coaching, in Orange County, California. He provides performance coaching services to business owners, and a variety of professional industrial and trade industry. He’s focused on helping people replace limited thinking, unproductive habits, and poor decisions.  Making with confidence, building strategies for reaching truly extraordinary outcomes is what he is widely known for. Steve speaks to businesses, professional organizations, co-host business podcast and writes to numerous publications. Today we are going to be talking about Steve’s new book, Leadership Axioms.

Leadership is something we all look at and we look at it differently. If we want to become a leader, we need to become a leader that we are willing to follow. Leadership is all about dealing with people. It involves management systems and how the business operates on a whole. It is directed towards how do you worked with and get the most out of the people that you hire, the people that are working for you and your company.

So, many times initially the reaction of some people are how they want their employees to work as to how they want it to be, which is the typical approach of not looking who they want to be in order for their employees to follow them. The working environment in the present times has radically changed that it doesn’t almost work anymore. The norm used to be “Do as I say and not as I do”. But now if we are to look at things in a different perspective, the people you oversee are what matters. If they operate on a top-notch level it reflects on you.

The leadership and growth principles are there but this time, being a leader is about what we are doing together. When people trust you, care about you, when they are willing to extend great amount of time and effort in helping you achieve your goal it’s when you are assured that you hit the mark because people feel that they the leader they are following are also interested about them, this person thinks about the well-being of their employees and hone them in the best way possible. But, when you are working with someone who is all about them, all about what they want then the natural reaction would be is that the people will be looking for a different company to work for.

When you are hiring someone, in the first 30 days, as a boss you have to set proper expectation and then ask them what exactly is important for them and you will be surprised as to what they will tell you and this, in result, will help you give the right assistance for them in the long run.

The title of this book is interesting. Axiom means are well aged, universally accepted truths needing no proof. The book contains 14 principles but we’ll be talking some of it.

  1. Axiom 2: Accountability – We are generally not taught to be accountable to ourselves so if somewhere along the line, we have that initiative to commit to a great work and desire to help people to do their best on a top-notch level, then you are able to show good leadership by making them perform to the best of their ability.
  2. Axiom 3: Building Trust – When you provide genuine feedback to your employees in private and on the other hand you acknowledge their good work publicly this makes them feel that the trust is there because they will see the importance of being an employee to your company. They will know that their boss does care about them.
  3. Axiom 6: Delegation – Balancing the work loads towards your staff involves making sure you are delegating it to the right people. Find a person who is suited to do the work.
  4. Axiom 8: Feedback – Ask permission first or it will be viewed as unwanted or unappreciated. Develop it in a way that as a boss you are there to hear what they are truly saying and don’t force your beliefs on them. Ask them if they are willing to hear what you want to say.

You may visit this website to know more details about Steve Smith:

http://www.growthsourcecoaching.com

***There’s a link in the website for free consultation and the book if in case you want to download it.

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

For our podcast, our unique guest with us Dave Fuller, Dave is going to show you how o earn more and worry less . He has an MBA. He’s a Certified Professional Business Coach and the author of book. Profit Yourself Healthy. He has over 30 years of business experience owning and running his own business that included 30 staff and doing millions of dollars each year.  Dave knows what it’s like to struggle in business and knows how to make Healthy Profits. Dave’s mission is to help business owners who are having difficulties get to a point where they regain their confidence and profitability. He loves helping people EARN MORE MONEY and WORRY LESS.

What Is the relationship between profits in our help as business owners? Something happens to our body when one had experienced a traumatic event at one point of their life. It releases chemicals and all the adrenalines in it. The fatigue follows and then we all become tired. As a business owner, a lot of things can go wrong, you might not be able to pay your bills on time, your staff will get worried about whether they’ll be paid or not, my bank calls me on a weekly basis, this kind of stress takes place when they experience this kind of trauma. This affect us in a number of ways. Our energy levels go up and down throughout the days. It affects our moods, affects our relationships as a result. When our businesses are not working for us it gives the business owner a huge chronic stress.

What we need to do is to focus on the key areas to turn your business up. Truth of the matter is according to the National Federation of the Independent Business, 60% of the businesses are not profitable and 40% of the businesses are doing great. They’re making good money for their owners. Thirty percent are marginally profitable, and 29% are never going to be profitable since day one. The marginally profitable ones are the ones where the owners are making a little bit of money but the truth is they are going to earn much more money if they’re working for somebody else with a lot less stress.  If we can make our business profitable then we can lower the stress. Put a system in place in our businesses to keep our staff accountable, to keep things working the way we want it to. Have trainings for our staff to keep the clarity as to where the business is going, and setting proper expectation will cut down a lot of stress.

To reduce the stress level, here are 7 key areas that they can focus on:

  1. Current customers: Focus on them, because most of our works comes from repeat business. A lot of time our prospect customers are treated better not on the current customers. If we can focus and understand our current customers better and develop that relationship with them we can get a lot of work.
  2. Pass customers: Figuring out why our pass customer left, we can stop the same situation to happen. We need to go back, reach out to them and flourish that relationship again. Get them and have them back as current customers again.
  3. Prospect customers: Treat them as to how you treat your current and pass customers. It’s really deepening the relationship, engage with them because you want your prospect customers to become your repeat customers.
  4. Conversion Rates: The number of people that have seen and gone to your website.
  5. Average Sales: Each business has their own average sales. Total of sales in a particular period divided by the number of customers. Know how to increase your average of sales.
  6. Margin: Difference between what we are selling our product for and the actual cost. Business owners need to know what their margin is, this will be an additional money for them. There are 2 ways to increase it: Business owners need to negotiate better with each supplier for better pricing. Every percent means that money will go to your pocket. We still need to make sure that quality is still good.
  7. Increase our prices
  8. Reduce our cost
  9. Reducing Expenses: Ask your staff where you are losing your money. If they understand that the business is marginal, your staff will be contributing or figure it out. Because your employees want to make sure that their jobs are safe. Do trainings, have bonus systems, start sharing information to your staff. Because by doing this you have good employees and when you have that kind of staff they’ll be able to help you reduce your expenses.

With all these, when we have our business with a great cash flow, it will make a big difference. You will have your business turn up positively and will become profitable.

You may check out this contact information to get to know more details about Dave Fuller:

http://www.profityourselfhealthy.com
http://www.profityourselfhealthy.com/free

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

Our sponsors

Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       https://contractorssecretweapon.com/money

How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to https://contractorssecretweapon.com/radiusbomb

Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

For our podcast, our fun guest is going to help you make more money and show you how money is made in the back office . We have Randal De Hart, with Fast and Easy Accounting. He’s the co-founder of the Business Consulting and Accounting Agency, and a specialized in providing back office services for construction companys. They provide book keeping services, invoicing, payment applications, preparation payroll processing, prevailing wage, monthly realtor, tax reports for construction companies. They’re located in Washington State but they handle companies all over the states. One of their mottos is: “WE REMOVE YOUR CONTRUCTOR PAPERWORK FRUSTRATIONS.” 

Way back ‘92,’93 its very obvious that there’s a huge difference between construction accounting and regular accounting. All accounting uses the same equation which is the 3 O’S.

  1. The first O is the assets, as a constructor, what do you OWN?
  2. The second O is the liability. What do you OWE?
  3. The third O is Equity. What’s left OVER?

Any constructor would understand this.

Regular Accounting: roughly 80% of all accounting for business the world and is concerned with the basic financial reports which are used for preparing annual tax returns and some rudimentary management decisions:

  1. Sales– income
  2. Cost of GoodsSold – resell of the sales; 4 lines; LMOS
  3. Gross Profit Margin – sales minus cost of goods sold gives us gross profit margin.
  4. Expenses– Overhead required to maintain business operations; gross profit minus expenses gives us Net Profit. 

Construction Accounting Is Roughly 15% Of All Accounting and Accounting with manufacturing making up roughly 5%. So, it is given very little attention in schools, colleges and universities.

  1. Labor – what you buy to pay for your employees; taxes and overhead;
  2. Material
  3. Other – permits; cellphones, fuels and gas;
  4. Sub-constructor

Every business owner needs 3 basic report:

  1. CASH = Cash on hand
  2. PROFIT = Profit and Loss Report
  3. EQUITY = Balance Sheet Report; explanation as to why profit is high; explains real money structure

Accounting is history. Forecasting in economics is all future. In construction accounting you pull up all the report in our Quickbooks files; this explains that 80% of your profit comes from the 20% of your customer.  If you pull up Job Profitability Report, the top 20% typically don’t complain a lot. Then going to a little bit of demographic and start taking a list which we call the persona of who is that person. Once the constructor already has that picture, he now has to go to the marketing, and markets through that persona. Going through this strategy, he was able to level up his income. The good personality you have and the setup you will have makes a good set up.

You may check out this contact information to get to know more details about Randal De Hart:

http://www.fasteasyaccounting.com

PHONE: 206-361-3950

EMAIL: info@fasteasyaccounting.com

http://www.fasteasyaccounting.com/caa – visit this website for the academy

http://www.fasteasyaccounting.com/podcastbonus visit this website for free bonus and KPI review

There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.

4 Hot Marketing Strategies That Can Flood Your Business with Customers

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