Today I’m heading to make clear what’s on the horizon with mobile websites with mobile Expert Scott Dennison. We will cover how you can shape how it influences you and how to handle what you need to do next.
Meet “mobile-first indexing”. Nowadays being that more and more searches on Google happen on mobile each 12 months, they want their search index and the results you see to stand for the majority of their audience – mobile people. What does this mean for you?
Google, the company that sends much of the traffic to your site, is raising the bar on what’s required for your website to continue getting traffic from Google. Rather of seeing your sites desktop version and demonstrating the desktop version to the people searching for your services, Google will see your site as if it only existed on mobile.
In their official post, Google told us, “Our search index will still be a single index of websites and programs, our algorithms will eventually mostly use the mobile version of the site’s content to rank pages from that site. ”
How large a problem is this for you? You can find out in the next minute by starting your smartphone and yanking up your website on the phone’s browser. Is definitely easy to read the words on the pages? Are all of your site’s pages visible? Can you navigate from webpage to webpage easily? What about the pictures? Can you see them? Do they load quickly?
In the event that you answered yes to my questions, awesome! In the event, you had some “no’s” mixed in with your “yes” answers, you might have a problem and you should proceed to another 1-minute test. Go here: https://search.google.com/search-console/mobile-friendly and enter your web site’s URL in the pack towards the top.
In a few seconds Google will say if your site meets their basic conditions to be considered “mobile-friendly”. There are 3 various sorts of results you can expect. First would be a passing grade. For a short time now, many new sites were built to be “mobile responsive” or mobile friendly.
For those who have a reactive design, your site resizes for these devices that is visiting. Cell phones see a smaller version of the site but all the content and internet pages are the same. This is actually the best solution for each and every site owner.
A second group of owners are those who were proactive many years ago when it was clear that more and more internet search got been conducted on cell phones and tablets. These individuals invested in a “mobile” version of their site, however that mobile version may or may well not have solved the challenge you now face.
If you have a mobile site, visitors are redirected to the mobile version automatically when someone visits from a phone or gadget. If the address of your mobile site is m. your domain. com or some variety of that, then you have a mobile site.
This solution can work, but I’ll extremely caution you because technically you have two different websites. In many cases there will be different webpages and varying content on each. For now, make sure both sites signify your business well, but make a plan to eliminate the separate mobile version by upgrading your website to a reactive design at your first opportunity.
The third group of sites are those that simply aren’t set in place up for mobile site visitors. These sites are hard to see and practically impossible to read. It true that Yahoo says, “Don’t worry” if you don’t have a mobile site. They notify us they’ll, “Crawl your desktop version instead”. We would, however, not wait in getting this settled. If your competition all have quality mobile sites and you don’t, I would expect that to eventually take its toll on your business.
It’s also possible that minus a mobile site, that your desktop site is old and in need to a major update too. Since Google ranks sites they feel are the best, its always a good idea to own one of the better roofing sites in your area.
Let’s say you passed the mobile test with flying colors – your results show you do have a mobile site and it represents your business well. Is there something that can be done to gain a benefit over your competition? Certainly – Google is testing many things in deciding where to rank your site, but one you might not exactly think much about is in fact one of the biggest factors. It’s the speed of your site.
And before we do any victory dances, a few check this quickly. Check out to the Google Velocity Tool and run quality. With some mystery and magic, Google is heading to test your mobile and desktop versions of your site and inform you how fast they load and if there are problems, where to find them.
Knowing if there is a problem, you may need your web guy to help you get everything working as needed. Discovering and addressing site speed issues makes a lot of sense when almost 40% of web users expect your site to load in just a few seconds or less.
We’ve talked about three simple tests you can run to determine if this is a problem for you or if you’re free to relate with your holiday break celebrations.
When you’ve passed these tests, congrats. You should be well positioned to get more visibility in search motors, more visits to your site and hopefully a wholesome increase in your leads and sales in the new year.
Are you mobile friendly? https://search.google.com/search-console/mobile-friendly
Googles speed tool
Contact Scott Dennison