50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition with Naresh Vissa | Episode 162
Today we are going to talk about Naresh Vissa’s book, 50 Shades of Marketing, Whip Your Business into Shape and Dominate Your Competition.
Our conversation goes like this… I know that digital is here to stay but wanted to recap the first chapter in your the book, you say direct marketing is the only marketing you need to know how can you expound on that because I know it covers a wide realm of things.
Naresh: If you read my bio earlier, I got a lot of great experience from some of the best direct response marketing companies in the world, and I named chapter one of of my book, “Why direct marketing is only marketing you need to know.” Because at the end of the day direct marketing is the greatest of our allies
What is direct marketing? Direct marketing simply means that a business directly connects with a consumer, not necessarily their customer but a consumer. The problem with doing a lot of marketing is that people are kind of brainwashed into thinking the problem with marketing is you don’t really know who we are marketing to.
You’re just kind of marketing but you don’t know if there’s going to be a return on that of marketing cost. With direct marketing, you can carefully plan out a campaign so that you directly reach your customer.
How you reach that consumer is up to the person running the campaign, up to the business owner. Historically marketers use channels like snail mail, coupons, telemarketing, etc, etcetera.
Today the best form of direct marketing you can still use direct snail mail but you can also do email marketing which is the most effective way to directly market. Then there’s also content marketing like running a website, or if not even a website but a blog or podcast. These channels can help you directly connect with consumers.
Ultimately we are looking at finding or creating your perfect target market as opposed to using the shotgun approach.
Some examples of using the shotgun approach are newspaper ads, radio, magazine, free to the public newspapers.
One of the best medias to run targeted ads on is Facebook.
One of the other topics we talk about in this podcast is the market and financial trends, where we in the scheme of things and what can we look out for and forward to.
Naresh Vissa is Founder and CEO of Krish Media & Marketing, a full service online and digital media and marketing business consultancy, agency and solutions provider. He is utilizing strategies to streamline sales and branding processes. He has worked with leading publishers, media firms and institutions such as CNN Radio, JP Morgan Chase, EverBank, The Institute for Energy Research, Houston Rockets, Houston Astros, the American Junior Golf Association, Agora Publishing, and Stansberry Research.
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#1 best seller -50 Shades of Marketing Whip Your Business into Shape and Dominate Your Competition
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