Interview with Sandi Burnside with CC Logan on Contractor Marketing Episode #4

February 12, 2014

Sandi specializes in working with in the construction trades.

  • Why the marketing piece of it is so crucial in getting your name out there.
  • Figuring out a system.
  • Why when figuring your target market it goes farther than just demographics
  • Is there a gap in the market that you can step in and fill?
  • Target marketing campaigns creating a very consistent touch what it looks like.
  • We talk about the seven touches of marketing.
  • We talk about the importance of relationship building through multiple touches.
  • The importance of using the WWIFM principal in your marketing.

Sandi’s contact information 813-407-2013 or 

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