What is a Target Market? Episode #9

What is a Target Market?

  • Are you hitting the bull’s eye?
  • Are you specific on who you want
  • your ideal customer to be?
  • What is their age?
  • What is their income, profession?
  • Are you missing the target because you are trying to sell the way you purchase and they can’t relate?
  • What’s your plan to get to get to your target?
  • Are you using your partners in a good way to get there?

This week’s question:

You have 2 lead sources

Lead source A you receive 20 leads you close 25% each lead cost 100.00 your net profit is $500.00 per sale.

Lead Source B you receive 10 lead each lead cost you $200.00 you close 60% your net profit per sale is $450.00

Do you keep both sources or get rid of one and put more money into one another. Why do you do what you are going to do?

Leave us your thoughts.

One Response to “What is a Target Market? Episode #9”

  1. Nick May

    Depends on the profit margin. I don’t want either one if it is may average of a $3000 sale. I’ve had a 25% close ratio! and I’ve had a 60% close ratio. The lower one stinks, but if it made 50% margin! I’d do it all day.

    Important thing is, you need to know your numbers. Most contractors do not. We have a very consistant 43% gross profit! but we have to watch our overhead numbers. Marketing costs can kill you.


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