It has been said that advertising is the oxygen that keeps your business alive. It’s one of those crafts that every business owner has done, and more than not, has done it successfully.
Marketing is all about numbers. It’s a science. I want to know that for every X dollars invested I’m generating four, ten, twenty times back in return. This means it must be trackable, and also has to generate an action from your potential customer.
Direct response marketing is RESULTS oriented; you know how much you made from each client who responded to your marketing.
And response means money in the bank.
Here are 7 steps to help you create your own successful sales letter.
Have I selected a target market?
There is nothing worse than having a great marketing piece and sending it to the wrong audience. Like being a carpet cleaner and sending marketing to an area that is predominantly a rental area.
Do I have a compelling offer with a guarantee?
What bait will they bite on to respond and when you have a guarantee it removes the risk of the doing business with you.
Does my headline tell the complete story?
Hint… your logo and telephone number are not a headline, the customer wants to know what you have to offer them.
Does it look like news and use social proof?
Advertorials are some of the best ways to get your story out to draw in the customer. It pulls them into reading because it looks like information, lowering their guard. An ad looks like you are trying to sell something, so they have their defenses up. Social proof is you using testimonials as your sales people.
Am I using conversational language and do I tell a story?
When writing a sales letter, you want to use a conversation tone and talk in everyday English. We have a tendency to use our trade language that is not understandable to the customer.
Is it clear what I’m asking the reader to do?
Is there a call to action? It can be as simple as call now to receive your information.
Do I have a direct response mechanism?
A great call to action is to send them to a prerecorded message… check out www.itelecenter.com, you can sign up for a 2 week free trial.
Go sign up for your free trial and get the Free Report I wrote for you so you can get up and running. It’s actually 15 sequences you can cut and paste into your account. These are the ones I use for my business. Sign up on this website and you will receive 2 weeks free trial and 10 free postcards to try without you credit card.
They have creative, unique and clutter busting 3D mail products and grabbers will explode your direct mail results. Look into their products section for free example sales letters and headlines to help you easily incorporate 3D Mail into your campaign and amplify your returns.
If you’re tired of cold calling, tired of phone calling and getting few results, why not make those hot prospects call you by implementing a 3D mail campaign….check them out today!