Today’s episode features new, useful information to help you think about your Contracting business marketing in a more profitable way!
This week I had to do my 14 hours of continuing education for my license and, of course, I had to pay for it so I went with a bad attitude. That is, until it rained the whole time and all I had was outside work…then things turned around and I was really able to get into the class.
Quote for the week
A successful man is one who can lay a firm foundation with the bricks others have thrown at him. David Brinkley
This week I want to talk about lots of new information to help you think about what is going on in the homeowner’s mind and how it may or will affect your future.
Baby boomers, who are the last of the big spenders, are retiring at the rate of 10,000 a day! Can that create a many new niches for your contracting business?
More urban housing rental apartments are on the rise, growing from 37 million in 2010 to 45.9 million in 2015. Will this affect your market share? Or will you have to change your contracting business?
What about inflation? With the government printing money, how will the future look? Inflation occurs when there is free flowing money and the credit is readily available…then the demand for stuff goes up along with prices.
Deflation is what happens when the opposite occurs. There is less money flowing because credit has moslty tightened up.
Some of the greatest fortunes have been made in declining times because people understood what was going on and jumped on the train. What about your contracting business?
Some new niches for businesses to look at are storage, accessibility and efficiency. Baby boomers are not moving up, they are staying in place or downsizing and need more space.
There is also a higher demand for security related services. Higher crime rates spur this on.
Aging in place. The aging population wants to stay at home instead of moving to nursing home. Can you accommodate their needs with your business?
Shared housing. That extra living area is no longer the in-law apartment but the graduate apartment.
Know your numbers. Is a 50% markup really a 50% mark up and do you really think you can make it on that.
Deliver a better product, inform the customer, do the proposal and sell the it on a “one call close”. Stop dinking around with your time…go there, write the proposal, give it to the owner and collect a check. Give them enough information that makes you the expert and they will see the value over the price.
Go be profitable.
If you would like to find out how to work with luxury buyers, please check out >> 11 Secrets To Getting Into Lucrative High-End Homes and Communities
Thank you to our sponsors this week who make this program available to you.
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