Lead Generation Growth through Specialization with Jan Roos – Episode 142
Is Ad Words right for my business?
Jan focuses on bleeding neck markets businesses. Businesses that that have customers who need you NOW.
- Emergency Roof repair
- Emergency pluming repair
Businesses where the customer needs s to get you now to solve their problem.
In this episode, we talk with Jan Roos, who owns a lead generation company for attorneys. In this episode we talk about the power of specialization and why focusing on narrowing down EXACTLY what you help clients/customers with is so powerful in business.
Expert Engines is a lead generation service. We focus on law firms and really their claim to fame is being able to deliver results in 72 hours or less. It’s a system that Jan has put together for all types of businesses.
It goes to the principal of investing in your business to get a return on that money spent.
A great lead generation program needs to have a good follow up system. You’ve got the initial call to do a proposal and if they buy GREAT. If they don’t, what’s next? You have paid for that lead, are you going to squeeze every dollar out of the lead or are you going to throw it away?
Important questions to ask someone who might be trying to do Google AdWords, or really any marketing, are
- What is the cycle of the ad?
- How long does it take to work?
- When will you know that that it is working?
- Are there any contracts and, if so, for how long?
- Are there any guarantees?
The nice thing about guarantees is that it puts the burden on the seller and it makes it much easier for the customer to do business.
About Jan Roos
Jan Roos at Expert Engines take great care with his clients. If you decide to find out more, Jan will sit down with you and see if you are a good fit for the systems that he can create for you. He will find out if you are not a good fit, if your business is not one of those on bleeding neck markets businesses, businesses that that have customers who need you now. If you don’t have one of those, he doesn’t want to take your money.
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Contact Jan Roos