Today have a Lindsay Phillips with Smooth Sailing Business Growth in the house. She is the captain of content marketing.
Lindsay just became part of my team and I’m excited about what she’s doing for me so we want to introduce her to our audience.
We put together a podcast for contractors about content marketing because it seems to be that and it’s not just contractors it’s basically every business, we get so wrapped up in what we’re doing with our businesses.We miss out on what should be done with our content marketing, and what does all that mean?
Today we going to talk about some of the biggest mistakes that a lot of service business companies do when it comes to content marketing.
I think a focus on social media marketing I mean content marketing just kind of give a brief description.
It’s a really broad term I mean it’s like all those ideas that you have in your head your knowledge your experience and any way the you share that with your prospects or your clients whether it’s video or blogs or podcasts, social media through e-mail that’s content marketing you’re delivering that information that you have that’s of value to someone else because you’re helping them when you’re serving them.
But I do find that a lot of contractors, they don’t see the importance in social media. The results aren’t as measurable as a putting out door hangers or targeting a specific area.
When we think social media, a social media post well how come I’m not getting call from it right away?
It’s all about you’re being top of mind to the people that are in your area of influence.
For instance, if you want to go looking for a painter or a plumber.
Where do you go, Could be google, a Facebook page,
and there is no content, there’s no blogs, there is no pulse I mean honestly people are going to wonder if you’re even a viable business.
So it’s those kinds of thoughts that are going through your prospects mind and that matters.
Then the other thing is too is that if you’re really inconsistent right like let’s say you’re really good for a
Week or so and then you’re kind of off thinking it’s not important for a couple months.
So it really boils down to a couple of key elements that will help you with your social media.
Content good content
- Could be written
- Could be audio
- Could be video
- Could be a combination of all
That means to do it on a regular basis.
- Bi weekly
There are 2 schools of thought around this
1.You can do it all yourself. How has that been going for you?
2.You can add a team like Lyndsey’s to do what you don’t want to and she can make your life easier.
Lyndsay Phillips is a serial entrepreneur; self-professed organizational freak, client-appointed task master plus project ninja and warrior content marketer for life & business coaches, accountants and other online entrepreneurs across the globe.
As the CEO & Founder of Smooth Sailing Business Growth, she leads a rock star team to support entrepreneurs who are seeking fast-paced business growth but finally have come to the realization that they can’t do it alone, do it all, and do it well.
Host of Sailing to Success Podcast
Connect with Lyndsey Phillips Talk with her about being part of your growth team
Go Download Lyndsay’s Client Attraction System
(free) 8 Easy to Implement Marketing Strategies to Attract More clients & Grow your business GO HERE
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