Contractor marketing has to incorporate great ways to get more referrals.Contracting businesses survive by referrals. Facebook is a great way to get them.
Facebook is not just a social place to interact with friends, it’s also a great referral system. Just go look through what friends and family are posting on your personal Facebook news feed. They are looking for places to go, people to see, doctors, services and yes, contractors. Or, they are talking about places they’ve gone and the service they got. That’s how you get great referrals on Facebook. The key is offering your best always then let the clients gush.
Here’s basically how great Facebook referrals happen. The Smiths need work done on their house. They post on Facebook asking their friends if they know anyone good and reliable. One of the Smith’s Facebook friends is a past client and posts a link to your Facebook business page and tells them that you did the best work, were reliable, and they got amazing results. The Smiths get your contact information or message you on Facebook and you get the job. Pretty easy, huh?
Here’s how the old way to get referrals work. The Smith’s need work done on their house. They ask people face to face if they know anyone. Your former client is just a friend they met online, so they never know and you don’t get a referral. Not so great.
Facebook widens the referral circle. Your Facebook business page should include links to your website, and also to great reviews on sites like Yelp, Angie’s List and the Better Business Bureau. Have happy clients post comments on your timeline too. You can really use other features of Facebook as well. When people “like” your page it does a few things. First, it gives you a way to keep them in mind when referral situations come up. When you post something on your business timeline, people who “like” your page see it. Also, when they initially “like” your page, all of their friends see it. So, your name then gets in front of all of their friends. Could be 5, could be 500.
Typical marketing methods, like business cards, get lost. Using Facebook keeps that from happening.